India’s women cricketers not only created history by clinching their first ODI Women’s World Cup in 2025, but also became some of the most sought-after names in sports marketing. The triumph has propelled players like Smriti Mandhana, Shafili Verma, and Rodrogue in a new league of commercial appeal, with their brand valuations witnessing growth. Post the win, brands are now lining up to associate themselves with the faces of India’s golden generation of women’s cricket.
Approval for years room was dominated by male cricketers but won the 2025 World Cup changed ee story. According to top management firms handling these athletes, so are the values of India’s leading women cricketers gone up by 50% or more, with the offers now being larger INR 1 crore for the top performers. Toehin Mishra, Managing Director and Co-Founder of Baseline Ventures, which manages players like MandhanaRicha Ghosh and Radha Yadav confirmed that top players are witnessing approval spikes of up to 55%.
“We expect an increase of between 25 and 55 percent for the top players. For players who had standout moments at the World Cup, that number could potentially be higher,” Mishra said, as quoted by NDTV.
We see a steep jump: CCO JSW Sports
Karan Yadav, Commercial Director, JSW Sports, to manage Shafili Verma and Jemima Rodrigues, shared comparable thoughts about the financial growth of the cricketers.
“We see a steep jump: two times to three times in the endorsement value for the highest level. Jemimah has moved up from roughly INR 60 lakhs INR 1.5 crore. Shafili has climbed from around INR 40 lakhs INR 1 crore,” Yadav said.
The increase in brand value is not only due to on-field performance, but also to greater fan involvement. Social media has played a major role, with Jemimah’s follower count doubling to 3.3 million from Shafali increase by almost 50%. Furthermore, female cricketers are now entering areas that were once considered male-dominated. Mandhanaone of the biggest names in Indian cricket, already endorses Hyundai, Gulf Oil, SBI and PNB MetLife, brands that traditionally lean towards male ambassadors.
FurtherTata Motors announced that each member of the World Cup-winning team would receive the first batch of Tata Sierra’s upcoming flagship model. The players also received huge financial rewards including INR 51 crore from the BCCI and additional bonuses from their respective state governments.
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