Reddit has shared some tips for brands who want to maximize their holiday campaigns, with an emphasis on starting your promotions now, to reach shoppers who are already researching and even purchasing gifts.
Because, as Reddit notes, shopping behavior is changing, largely based on economic impact.
According to Reddit:
“This year, shoppers aren’t waiting for Black Friday or Cyber Monday. Because prices fluctuate and inventory is unpredictable, they are more likely to feel in control. Unlike previous years, these aren’t impulse purchases: 79% of Americans plan to do more research before purchasing, comparing products, reading reviews and seeking real recommendations from real people.”
And real insights, from real people, is what Reddit has a lot of, and that’s where it could play a role in your research and advertising push for this season.
Reddit shared some data graphs to support this:
Of course, this is already outdated, but Reddit is using this as an example of the kind of trends it expects to see during the upcoming holiday season.
“In the days leading up to Prime Day, Reddit communities were buzzing with shopping strategies, deal comparisons, and wishlists. During the event itself, Prime Day conversation views exploded – skyrocketing more than 150x and peaking on day two as Redditors shared their best finds in real time.”
Reddit says this will likely be similar later this month, based on rising discussion trends:
While Reddit users are also looking for gift ideas on the app:
“Reddit is the place where people crowdsource gift ideas, search for deals, and make purchasing decisions. The impact is significant: 7 in 10 Reddit users say Reddit helps them discover meaningful holiday gifts.”
That could provide important opportunities to research trends and talking points in your niche, while also reaching out to relevant promotions targeted at the right Reddit communities.
And Reddit now has a range of tools to help with this, with its ‘Reddit Pro’ dashboard allowing monitoring of relevant keywords and topics.
Reddit advises that brands should try to remain visible during key shopping moments to maximize their opportunities, while also trying to run promotions with fresh creative elements to increase interest.
At the very least, it’s probably worth accessing Reddit Pro and following key discussions to find out what people are discussing about your products this season.
You can sign up for Reddit Pro here.
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