B2B advertisers take note: Reddit did that announced a new partnership with G2allowing software developers listed on G2 to expand their brand presence to Reddit, which could play an important role in helping tap into emerging customer behavior.
G2 is one of the largest in the world software marketplaces, with over 3 million verified in-app reviews. More than 100 million software buyers rely on G2 for accurate insights into key business tools, making it a key resource for B2B buyers looking for effective solutions.
This new partnership will make this possible Eligible G2 companies can claim a personalized Reddit Pro account to help them build a presence and get involved on Reddit.
That can be extremely important given evolving buyer journeys.
As explained by Reddit:
“AI is rapidly changing the way software buyers discover and research software. In fact, G2 research shows that 70% of B2B software buyers now use AI search tools, and 1 in 4 start their search in an AI chatbot.”
So more and more software buyers are now relying on AI chatbots to help them find the most relevant solutions for their business needs.
And which two platforms are mentioned most consistently by AI platforms in software-related questions?
If you guessed Reddit and G2, you were right, meaning a presence on both can help boost your chances and get you seen more within evolving customer journeys.
Reddit says it hosts more than 24,000 software and app-related communities. With this partnership, G2-listed brands can access Reddit’s evolving insights tools to find relevant conversations and communities to tap into, learn what people are asking, or dive in and answer questions in-stream.
Approved G2 companies get their Reddit business bio pre-populated using data from their G2 profile, while they can also upload screenshots of their G2 reviews directly to Reddit’s Ads Manager.
This helps with the placement of advertisements and promotions, ensures that you reach the right target group and creates a more effective flywheel of relevant traction for your offer.
It can be a valuable consideration.
Reddit says it offers Eligible G2 companies have access to Reddit Pro for a limited time, so if this sounds like your company, or you know someone involved in B2B software, it might be worth checking out as soon as possible.
You can learn more about Reddit’s G2 partnership offering here.
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