Reddit will now enable brands to sharpen more involved video viewers in the app, with the addition of a new one 6-second engaged video view optimization goalIn addition to the current option of views of 2 seconds, which ensure that advertisers can get their video content for the Reddit users who are probably working on it.
The update brings Reddit more into accordance with other platforms, in offering variable engagement options, which can help maximize the performance of the video advertisements.
As explained by Reddit:
“In contrast to our traditional video view objective, which optimizes for shorter, 2 seconds views, 6 seconds involved video boomers are deeper. It is a new, optimized billing and delivery option that ensures that your video advertisements are shown to users who are likely to look up to the Maximization of Maximum Procedure or at least and during the care of at least and the at least and the at least and the at least and the at least and the care and at least and the careful adoes and at least and at least and the care and at least one. real results. “
So more involvement in your video content, which should lead to higher completion percentages and stimulate a better response.
And apparently it already does that.
Reddit says that in his first tests video marketers Saw an increase of 130% in the transparent percentage (VTR) and an increase in video voltage of 71%.
Of course this is all relative to your goals, and what you ultimately want to get from your promotions, with conversions are clearly the most important goal, in addition to involvement. But if you want to maximize the branding options and ensure that you get more value for your expenses, it may be worth concentrating on the public that is more likely to participate, as a means to improve performance.
Reddit says that advertisers will be able to choose the new option for 6 seconds video view within the goal “VideoWeersgaven”.
You can read more about Reddit’s new options for objective video engagement here.
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