Ram split from the Dodge brand in 2009. The current range consists of pick-up trucks and vans. Ram also does well with trucks. He knows his customer, and the 1500 has what I consider the best interior design and overall ride quality in the class. The van… gets the job done. Either way, the family will be adding another member soon. Not only is there a midsize pickup on the way, but Ram will reportedly add an SUV to the mix by 2028.
Automotive News reports that Stellantis CEO Antonio Filosa told Wall Street analysts that the automaker will soon launch an SUV. The on-sale date is targeted at 2028. You can choose between a standard gas version or a hybrid setup with extended range. Considering that Dodge has a new Durango planned for 2029, we wouldn’t be shocked if these two SUVs share the same platform.
Does Ram actually need an SUV in its product portfolio? After all, parent company Stellantis has a number of brands that offer a wide range of SUVs. You’ve got everything from compact crossovers to full-size body-on-frame trucks, from the Dodge Hornet and Jeep Compass to the Dodge Durango and Jeep Grand Wagoneer.
On the luxury side of the coin, customers can turn to the Alfa Romeo, Maserati and Grand Wagoneer side of the Stellantis dealer lots. If you prefer a rugged, adventure vehicle, there’s a Wrangler waiting to rip the doors off and fill your dashboard with rubber duckies.
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Source: Dodge
Ram adding an SUV to its lineup feels similar to when Land Rover was reportedly considering the idea of ​​a sedan (remember that?). I’m not sure it’s really necessary. That doesn’t mean this future product won’t be well built, provide good power, and sell more than I expect.
Like I said before, Aries knows his audience. The automaker brought back the Hemi V-8. Customers cheered, and third-quarter sales showed a noticeable increase, despite the fact that the Hemi V-8 is more expensive, less powerful and less efficient than the Hurricane twin-turbo inline-6.
However, that doesn’t matter to the customer who wants a V-8 under the hood of their Ram truck. And it probably won’t matter to a potential Ram SUV buyer that a Dodge Durango already exists. But it would be kind of hilarious if they used this model to revive the Ramcharger name. It’s a great name from a lot of Dodge history, but having to tell people you bought a Ram Ramcharger just makes you look weird.
Either way, I hope we eventually get an off-road-focused version of this Ram SUV. That way we can also see the return of the Trail Duster nameplate: a very nice trim name.
#Ram #build #SUV