Question of the Day: How much are Americans expected to spend in total this Halloween? How much per person?

Question of the Day: How much are Americans expected to spend in total this Halloween? How much per person?

Tip: Halloween spending has doubled in the last 10 years!

Answer: $13.1 billion = $114 per person

To ask:

  • Does the average person spend more or less than you expected?
  • Which purchases do you think make up the bulk of that spending?
  • Would you specifically set a savings goal for holiday expenses? Why or why not?

Click here for the ready-made slides of this Question of the Day that you can use in class.

Behind the numbers (National Retail Federation):

“Spending per person has reached a record high of $114.45, almost $11 more than last year and higher than the previous record of $108.24 in 2023.

Like last year, consumers continue to gravitate toward early shopping. Nearly half of consumers (49%) started shopping in September or earlier, a slight increase from 47% the year before. The top reasons consumers shop early are because they’re looking forward to fall (44%), Halloween is one of their favorite holidays (37%), they don’t want to miss out on the items they want (33%) and they want to avoid the stress of last-minute shopping (33%).”

About the author

Kathryn Dawson

Kathryn (she/her) is excited to join the NGPF team after 9 years of experience in education as a mentor, tutor, and special education teacher. She graduated from Cornell University with a degree in policy analysis and management and received a master’s degree in education from Brooklyn College. Kathryn looks forward to bringing her passion for accessibility and educational justice to curriculum design at NGPF. In her free time, Kathryn enjoys tackling cooking projects, walking her dog around the Seattle neighborhood, or lounging in a hammock with a book.

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