Key Takeaways
- PwC has changed its strategy to participate more actively in the crypto space.
- The move comes as the Trump administration has embraced crypto through executive orders and policy initiatives aimed at supporting the industry.
PwC is expanding its digital assets practice in response to regulatory developments under the Trump administration, which have brought greater clarity to the fast-growing sector.
PwC’s American leader, Paul Griggs, told the FT that measures such as the Genius ACT and new SEC regulations have given companies the confidence to adopt digital assets, creating advisory and audit capabilities that PwC believes should serve.
He added that tokenization will likely continue to expand and PwC should be active in that ecosystem.
The Big Four auditor also advises clients on applications such as stablecoin-based payments, adds partners with specialist expertise and wins new audit mandates in the sector. Griggs said the company is seeing a steady increase in opportunities within its audit and consulting businesses.
PwC had early exposure to digital assets through selective initiatives in markets such as Hong Kong and Luxembourg, where individual offices experimented with Bitcoin payments.
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