TKO Group Holdings has announced a new deal with Polymarket that will bring real-time prediction tools to UFC broadcasts. The move marks a big step in the way fans follow fights. It also positions Polymarket at the center of live sports engagement by 2025.
The partnership with Polymarket will launch a new Fan Prediction Scoreboard during UFC events. It will show how fans expect each fight to unfold. And as the action changes, so do the scoreboard predictions.
AAAAAAND NEW…
Official exclusive prediction market of the UFC & TKO.
POLYMARKET pic.twitter.com/7QzS3Yg41X
— Polymarkt (@Polymarkt) November 13, 2025
TKO says this will make viewers feel closer to the action, both at home and in the arena. The scoreboard appears during live broadcasts. It will also be on display in stadiums so fans can watch from their seats.
What TKO and Polymarket announced
TKO is the parent company of UFC and the soon-to-be-launched Zuffa Boxing. Both sports groups will use Polymarket’s prediction tools from this year onwards. TKO said the system is intended to improve storytelling during battles. Executives at TKO added that fan input gives viewers a sense of participation, not just passive viewing.
UFC 🤝 Polymarkt | The @ufc has chosen to collaborate with @Polymarkt as its exclusive and official prediction market.
Partnership Promise, only on NYSE.
$TKO | @TKOGrp | @PolymarketSport | @shayne_coplan | @danawit | @AriEmanuel pic.twitter.com/uz1RfGok20— NYSE 🏛 (@NYSE) November 13, 2025
Polymarket’s platform is known for its simple yes-or-no markets. Users do not place sports bets. Instead, they act on results based on audience sentiment. Prices move as opinions change. This is the same system that will shape the new UFC leaderboard.
Why this partnership matters
UFC is one of the most watched sports in the world. It causes rapid fluctuations in energy and emotion. And that’s why TKO says the sport is the perfect place for real-time fan predictions. Polymarket also said that UFC fights generate intense debate, and this feature gives fans a way to voice that debate in real time.
This is also a special moment for me. Being a big fan of UFC myself, that’s a special feeling @Polymarkt is completely powered by @0xPolygon and is now an official and exclusive partner of @ufc
Polygon Ventures and I personally also supported @Polymarkt with a significant investment in… https://t.co/mPV6MPYhfp
— Sandeep | CEO, Polygon Foundation (※,※) (@sandeepnailwal) November 14, 2025
The deal also sees Polymarket become the first official brand partner of Zuffa Boxing, launching in January 2026. Polymarket will support digital content, live activations and new fan tools as the boxing brand goes live.
Background information about Polymarkt
Polymarket is a prediction market platform known for event-based queries. Recently it expanded again in the United States. The company was relaunched after approval from regulators.
Altcoinbuzz covered this shift in an article titled Polymarket Relaunches in the US After CFTC Approval. The new approval strengthened its position as one of the fastest growing forecasting platforms.
Social response
Following the announcement, Polymarket shared a post on social media. It expressed enthusiasm about the partnership with TKO, saying the collaboration is a milestone in bringing prediction markets to mainstream sports.
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