“Planet was one of the first lenders to bring VA renovation loans to the market – and remains one of the few companies that offer it on a scale,” said Adams. “That means that veterans do not settle for a less than perfect house. They can buy a house at the location they want, even if the work needs or is difficult to ensure.
“There is intrinsic value to make a house yourself instead of going with the choices of the previous homeowner and to wait to do renovations,” he added. “Millennials and Gen Z buyers, veterans and families who ensure loved ones do not want to wait to renovate a house that reflects their taste, in the right neighborhood, today. Renovation loans make that possible while building generation kingdom in the long term.”
Another part of the new role of Adams includes delivering live and on-demand training for Los and Brokers. This is intended to create a repeatable playing book for retail rings officers to grow their market share while working together with the planet marketing team to stimulate education and lead generation.
“John wakes up every day and thinks about how real estate builds up wealth, and he has shown hundreds of people how to overcome their fears for renovation loans,” said Matt Payan, senior vice -president of the national production of Planet Home Lending and distributed retail.
“His expertise, energy and innovative approach fits perfectly with the planet’s entrepreneurial culture and our dedication to supporting customers during their journey for homeowners.”
Adams is the author of “House Hacking: the use of renovati loans for a better way to buy a house”, and part of the proceeds of the book are donated to K9S for Warriors.
“I chose planet because it has the scale, talent and resources to help the approval of renovation loans move forward,” said Adams. “Planet understands what is needed to bring clarity for renovating. We have the experts on the subject, the systems and the drive to connect every dot for our customers and partners.”
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