ATP and SURJ Sports Investment, a PIF company, today announced the launch of an all-new ATP Masters 1000 tournament, which will take place in Saudi Arabia.
In what is the first-ever expansion of the tournament category, Saudi Arabia will become the tenth host of the ATP Masters 1000, joining the existing nine tournaments in Indian Wells, Miami, Monte-Carlo, Madrid, Rome, Toronto/Montreal, Cincinnati, Shanghai and Paris. The Saudi tournament will start as early as 2028.
The agreement marks a new era for global tennis and a major sporting transformation in Saudi Arabia, bringing the most celebrated names in sport to the country and providing an unforgettable experience for fans.
Hosting the tenth ATP Masters 1000 event underlines PIF’s long-term commitment to shaping the future of international tennis and global sport, and enhancing Saudi Arabia’s position as a leading global sports and entertainment hub. The deal builds on the existing strategic partnership between PIF and ATP, which includes PIF as the official naming rights partner of the PIF ATP Rankings (as well as the WTA Rankings), partnerships at several key ATP Tour events and the recent launch of a next-generation technology platform, ATP Tennis IQ Powered by PIF. As part of the agreement, the new event will join ATP and the existing Masters 1000 tournaments as shareholders of ATP Media, the Tour’s global broadcast and media arm.
The tournament will also focus on accelerating the growth of the game at all levels. A nationwide grassroots program, developed in partnership with the Saudi Tennis Federation, will promote inclusivity, accessibility and talent development, inspiring the next generation of Saudi athletes and champions and creating robust pathways for participation. This supports part of PIF’s wider ambition to grow the sport at all levels and help drive the development of tennis in both the men’s and women’s games.
Andrea Gaudenzi, ATP Presidentcommented: “This is a proud moment for us and the culmination of a journey that has been years in the making. Saudi Arabia has shown a genuine commitment to tennis – not only at the professional level, but also in growing the game more broadly at all levels. PIF’s ambition for the sport is clear, and we believe fans and players alike will be amazed by what is to come. Strengthening our premium events will drive record growth and transformation during the Tour, and we are grateful to our partners at PIF. and SURJ for helping realize that growth and sharing in this vision.”
Bander Bin Mogren, Chairman of SURJ Sports Investmentsaid: “Bringing an ATP Masters 1000 event to Saudi Arabia is a major step forward for tennis in the region and a reflection of our shared commitment with ATP to growing the game around the world. This announcement underlines Saudi Arabia’s emergence as a major destination for world-class sport and reinforces our ambition to support athletes, fans and the wider tennis community in the coming years support. We are proud to lead this effort with our partners, and we strive to deliver a tournament that leaves a lasting legacy for the sport.”
Danny Townsend, CEO of SURJ Sports Investmentadded: “The launch of an ATP Masters 1000 in Saudi Arabia is a defining moment in our journey to improve the sporting landscape. This tournament is more than an event; it is a statement of ambition, demonstrating Saudi Arabia’s role as a global sporting hub. In partnership with ATP, we want to create an extraordinary experience for players and fans, while furthering our mission to bring sport to every level to develop.”
Sports is a key strategic sector for PIF, unlocking opportunities and enriching lives as Saudi Arabia establishes itself as a global destination for sports and a driver of long-term economic growth. PIF supports a wide range of sports globally and domestically, including football, tennis, golf, electric motorsports, martial arts and esports, to fuel the global growth of the sport and encourage participation domestically.
With Riyadh hosting the WTA Finals since 2024 and Jeddah home to the Next Gen ATP Finals since 2023, this latest announcement will strengthen the country’s bond with tennis and inspire a rising fan base with another glimpse of the world’s best players.
More details about the tournament location and dates will be announced in due course.
#PIFs #Surj #Sports #Investment #Partners #ATP #FirstEver #Expansion #Masters #Category #ATP #Tours #35Year #History