(photo: CREA)
Patrick Pichette ends his 13-year chapter with Realtor.ca and the Canadian Real Estate Association (CREA).
Since January, Pichette has been the founder and CEO of Realtor.ca on an interim basis. The role came about when the website was created as a wholly owned subsidiary of CREA.
Pichette had done that before was vice president of Realtor.ca for more than six years. He spent his first years at CREA in marketing and product development.
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In the statement, he said he is a “builder at heart” and is excited about the future.
Janice Myers, CEO of CREA, has been named interim CEO of Realtor.ca while the search for a permanent CEO continues.
“(Patrick) has played a critical role in product management, product development and marketing,” Myers said in a statement to Real Estate Magazine. “His deep expertise in aligning technology with business objectives has helped position Realtor.ca as an indispensable resource in the real estate industry.”
A search was launched in July for a permanent CEO for Realtor.ca. At the time, the board said it expected to make a hiring decision in the fall.
Until this year, Realtor.ca operated as a nonprofit, but with increasing competition and rising costs, CREA said it saw the need to rethink its approach.
By moving to a profitable model, the company believes the platform can unlock new revenue streams and reduce dependence on member contributions, allowing profits to be reinvested into the platform.
Realtor.ca has already done that six members appointed to his administration.
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