OpenAI logo | Photo credit: Dado Ruvic
The company said Monday it has launched the so-called “Frontier Alliance,” a program built around its new Frontier platform and anchored by BCG, McKinsey, Accenture and Capgemini. The initiative pairs OpenAI’s forward-thinking engineers with consulting firms to help companies integrate AI agents into core business processes such as software development, sales and customer support.
The move follows months in which CEO Sam Altman emphasized sales to enterprise customers as a priority for the AI lab. In December, OpenAI hired former Slack CEO Denise Dresser as Chief Revenue Officer.
While OpenAI has previously worked with consultancies to sell its technology, Dresser says the new partnership is designed to help companies integrate AI into core workflows rather than running isolated experiments.
Companies “don’t just need caution. They actually need a path, and they need help so they can grow and adopt this technology,” Dresser said in an interview.
Under the alliance, OpenAI engineers will work with consulting teams to train staff and support implementations. The Frontier platform includes a “context layer” designed to connect disparate business data and applications, a common obstacle to AI adoption. Companies can build AI agents that share skills and memory across different workflows, while managing them through an observability system. Products such as ChatGPT Enterprise are also part of the offering.
“Companies have realized that isolated AI implementations do not deliver value and do not transform their business,” Dresser said.
The alliance underlines the ChatGPT maker’s evolving view that AI is a “profound” technological shift that requires more than just selling software licenses, Dresser said, as companies rethink their products. Many companies that have tried to deploy AI at scale have told Reuters they are encountering real challenges that models alone cannot solve.
Still, Dresser expects that over time, companies that work with consulting firms “will then become self-sufficient and ultimately be able to continue their transformation.”
“We don’t want to build a model where we do the work. We want our customers to become self-sufficient,” she said.
In the business race, OpenAI faces competition from rivals like Anthropic and giants like Google, which sell AI capabilities to enterprises. OpenAI said its approach allows companies to maintain existing systems while gaining closer research collaboration.
Published on February 24, 2026
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