The largest crowd from Milano-Cortina was 1.441 million on day 9 of the competition.
Nine’s broadcast of Milano Cortina 2026 set new record figures for the Winter Olympics.
The highest viewing session of the Games took place on Day 9, where the night session attracted a national total TV audience of 1.441 million.
The primary channels’ coverage delivered an average national total TV audience of 375,000 viewers.
Stan Sport scored the most weekly active users in Stan Sport history, but viewing figures were not provided.
Hamish Turner, Executive Director of 9Network and 9Now, said: “Milano Cortina 2026 has proven that the Winter Games have found their place in the hearts and minds of all Australians. In a fragmented world, these major events galvanize the nation through a shared experience, and our country has truly embraced this record-breaking result for Team Australia.
“Nearly half of our younger viewers watched the Games exclusively on 9Now. This success isn’t just about the numbers; it’s about the deeper engagement Nine offers, proving that the Olympic movement now delivers a culturally impactful cycle every two years for our partners and advertisers.”
Brent Williams, Nine’s sporting director, said: “The 2026 Winter Olympics has once again proven that sport is the ultimate national connector. I would like to commend our incredible athletes for their achievements and relentless determination on the world stage, which has been nothing short of inspiring.
“Whether on snow or ice, the Games have ignited a passion across Australia, reflected in the record-breaking engagement across our network. This success is a tribute to the powerful connection our audiences have with the Olympic spirit and the world-class storytelling of our broadcast team. It has been an unforgettable journey and we can’t wait to do it all again this winter Paralympic Games kick-off next week.”
The Milano Cortina 2026 Winter Paralympic Games will be broadcast from March 6 on 9Network, 9Now and Stan Sport.
9Network’s coverage of the Milan Cortina 2026 Winter Olympics was a ratings powerhouse, reaching an impressive 15.0 million viewers. The Games captivated more than half of Australia’s population and dominated the screens of Channel 9, 9Gem, 9Now and Stan Sport.
The record-breaking viewership reflected a historic achievement on snow and ice, with Team Australia finishing the Games with an unprecedented six medals (three gold, two silver and one bronze), marking the highest medal level in the country’s winter Olympic history.
Australians embraced 9Now’s coverage, with the platform achieving an increasing reach of 18.0% to broadcast TV during the Games, with 2.3 million viewers tuning in exclusively to the Olympics via 9Now. Most notably, the digital shift was led by younger viewers, with 46.0% of people aged 16 to 39 watching exclusively on 9Now.
In addition, coverage of the Games on Total TV reached 4.0 million viewers among people aged 16 to 39, 6.3 million among people aged 25 to 54 and 10.7 million among people aged 18 and over.
The highest viewing session of the Games took place on Day 9, where the night session attracted a national total TV reach of 2.124 million and a national total TV audience of 1.441 million. The country tuned in to witness Australian hero Matt Graham take a bronze medal in a men’s double moguls final against Takuya Shimakawa.
This session also set a digital benchmark with an average BVOD audience of 252,000. This record was only narrowly eclipsed by the Day 2 Night Session, which reached 255,000, culminating in the harrowing Women’s Downhill event, where viewers watched in shock as American icon Lindsey Vonn crashed at high speed.
Source: Source: OzTAM VOZ © 2026, TVMAP VOZ Analyzer & VOZ Program Analyzer, national and all markets, nine content, 2026, total people and multiple demos, overnight.
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