Then it was Monday again! For some, it can still be vacation times, but what is better than resources? This week there is a great focus on Swedish destinations, although it is usually a mix – road trips and flights, when and far … Stay good!
Sweden’s holiday trends – according to Google
New search data from Google show our most wanted destinations – and that the home trend is clearly persistent. The most wanted destination in connection with the word “Holiday” in June and July 2025 is Sweden (“Holiday in Sweden”). Moreover, the search information shows that the most wanted places in Sweden are:
- Gotland
- Österlen
- The West Coast
- Norrland
- Öland
Another trend is that searches on “climate -smart vacations” are more than doubled compared to the same period last year (+70 percent). Google tips about the AI tool Gemini that makes a new step and helps you adjust your vacation. For example, you can go with Google’s Gemini Live Film your environment and get information about orientation points in real -time or ask for recommendations.
New report shows how AI agents change the travel industry
Nowadays AI agents perform Simple tasks and acts as an assistant. In the future, multi -agent systems, which consist of many different AI agents who can communicate with each other, will increasingly automate complex tasks.
These small program codes use a combination of machine learning and generative AI in an intelligent way to answer questions or perform full tasks. They can act independently, solve problems proactively and at the same time adapt to changes in their environment.
Mercedes-Benz is taking more and more camper market
Even when Mercedes-Benz Sprinter premiered in 1995, many saw his potential as the basis for motorhome buildings. Nowadays every tenth copy becomes a camper bus. What has contributed to the increase is that from 2021 it is possible to order the car as a “loose” cabin with the powertrain. It gives Camperhome builders the opportunity to build cars with great flexibility in terms of the number of axes, length, wheelbase and other things.
Nowadays there are more than a dozen motorhome brands with sprinter -based models in the Swedish market. Moreover, Mercedes-Benz has his own compact camper Marco Polo in various designs.
New Marine National Park on the Oostkust
A newly protected nature reserve will be inaugurated in the Baltic Sea in September, in the form of a Marine National Park. The Nämdö archipelago becomes the 31st National Park of Sweden and one of the most water -rich protected environments throughout the Baltic Sea region. The area can be described as a unique marine wilderness with more than 1000 islands, boulders and cuts.
The official inauguration of the National Park of the Nämdö Archipel will take place on 5 September. In June to September you can easily go to the Nämdöskärgården with the boats of Waxholmbolaget. The Boat Taxi from the shipping company offers direct traffic to the island world of the archipelago of Stavsnäs.
Gekås Ullared beats all records this summer
Gekås Ullar’s Summer Sales Beat All Time Records! “Week 31 became the best sales week in the history of the company and July the strongest summer month ever,” says CEO Patrik Levin.
In July, Gekås Ullar welcomed more than 600,000 visitors who, together SEK 809 million shop in the department store and the four restaurants. It is the largest Christmas month ever and an increase in just over 5 percent compared to last year. Of the visitors, 91,000 people stayed in Gekås Hotel, Stugby and Camping.
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Tjörn Round through Cowi 2025 – A sailing party for everyone
The classic race Tjörn around Cowiwho collects both the Olympic Master and the Zeeman family every year, sailing for the 62nd time on Saturday 16 August 2025. For the public There are many nice places where you can follow the competition from the country:
- Tjörnbron (speaker in place)
- Kårevik/Rönnäng
- Klädsholmen
- Kyrkesund (speaker in place)
Ceta launches Norrköping
Norrköping Airport reports that 7 out of 10 trips in late summer, with Ving of Norrköping, have now been booked. But even traveling later. The number of winter trips booked has risen by 68 percent compared to the same booking period last year. Now the Eastern Goths can also look forward to a news from Norrköping Airport for next year when Crete will be a new destination in the offer.
This week’s reflection
That Sweden is hot – we notice that too! We have written a lot about foreign destinations this year (not in the least about France!) But what is being read Most – These are all our reports about destinations in Sweden!
Did you miss the last reserves? Read soft beaches, new destinations and old cars
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