In August last year, healthcare provider Kindly MD completed a merger with Nakamoto Holdings, a Bitcoin-based investment firm. At the time, we wrote that unlike other companies following a similar strategy, this company kept its original name, although its primary goal was to create a Bitcoin reserve at the institutional level and purchase 1 million Bitcoins. 1 year ago Kindly MD operated clinics and offered therapeutic solutions for patients with chronic pain, and now on January 21 announcedto change its name to Nakamoto Inc., in addition to building a Bitcoin reserve.
Fortunately, MD disappeared for good and Nakamoto Inc. became. born.
The purpose of the corporate image change, according to the company’s statement, is to align its identity with its long-term strategy in the Bitcoin ecosystem. 2025 was the year when countless companies, previously not related to the crypto sector, turned to cryptocurrencies, and most of them followed the simplest pattern available in the crypto market: Strategy. The co-founder of the company formerly known as MicroStrategy first encountered Bitcoin in 2020, during the coronavirus epidemic, and the software company then began accumulating the largest cryptocurrency. Within a few years, the company grew to become Bitcoin’s largest business owner, so when other companies decided to enter the crypto sector, the best example for them was in the person of Strategy.
The merger between KindlyMD and Nakamoto Holdings was one of the first examples of a traditional company joining the digital device ecosystem. Nakamoto Holdings was founded by David Bailey, CEO of Bitcoin Magazine, who also advised Donald Trump on crypto politics during the 2024 presidential campaign. Although Trump became popular with his clear crypto-friendly policies, his policy on tariffs often caused headaches for investors and companies in the crypto sector.
During the big lightning strike on October 10, 2025, BTC fell from its previous peak of over $126,000 to its current level, and that crash was also caused by Trump’s tariff policies. As a result of the collapse, there was also the possibility that Strategy would be removed from the stock indices by MSCI (Morgan Stanley Capital International) as the amount of Bitcoin on the company’s balance sheet was deemed too risky. Although this did not happen, the current battle against the Bitcoin exchange rate has not reduced risk, and this is the case with Kindly MD. However, the company still believes in its mission, so from now on we will hear about it as Nakamoto Inc.
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