Hamburg will be the second German city that has a compelling AMG experience.
In recent years, Mercedes-Benz has expanded its rule of luxury of the car, evolving names such as AMG and Maybach to become sub-brands with their own personalities, line-ups and even exclusive vehicles. In addition, the Mythos brand was also created, which means that ultra-exclusive vehicles with limited production are supplied for the most demanding, special collectors.
According to the cultivation of Maybach and AMG as their own brands, Mercedes-Benz has started with the introduction of exclusive brand dealers and centers, such as the world’s first Maybach Brand Center, a serene designed luxury oasis in the heart of the Gangnam-SU area of Seoul, South Korea, and most recently, the second AMG brand center in Germany, which was just opened in the city of Hamburg. With two floors and more than 15,000 square feet of space, visitors to the AMG Brand Center in Hamburg will enjoy the current AMG -Line -up, Limited Editions and exclusive services.
The architecture and design choices of the brand center are specific to the AMG aesthetics, with dark colors, red LED lighting, concrete and sharp lines that suggest the performance-oriented characteristics of AMG models. In addition to the maintenance and sale of AMG vehicles, the center also has various AMG accessories, watches from the collaboration between AMG and IWC Schaffhausen and a café.
Inaugurated by a luxurious large opening event, the new AMG Brand Center in Hamburg was opened with fanfare. 250 invited guests were accompanied by live music, catering of Cornelia Poletto, and exclusive AMG vehicles such as the Mercedes-AMG GT3 Edition 130y Motorsport, an AMG F1 Safety Car, the Mercedes-Amg One Hypercar and the Mercedes-Amg PureSpeed. The new AMG brand center in Hamburg can be founded further as its own brand and is an exciting new chapter for the Mercedes-Benz portfolio.
Image source: Mercedes-Benz
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