Semrush believes it has found an answer and has launched an awards program to highlight the brands leading the way.
The newly announced AI Visibility Awards recognize the companies most cited, recommended and highlighted in AI-generated responses, based on Semrush’s AI Visibility Index – a dataset built on more than 2,500 real prompts run through ChatGPT and Google’s AI mode.
“This year marks a turning point in how brands earn visibility,” said Andrew Warden, CMO at Semrush. “It’s not about submissions or panels – it’s about real user behavior. These awards reward the marketers who crack the AI code and earn trust where it counts: within the responses.”
What the AI Visibility Awards measure
The awards highlight three types of artists in four major industries:
- Category Leaders: Brands with the largest footprint in AI search
- Growth engines: Fastest gainers in visibility
- Challengers: Newcomers are gaining ground in AI results
For example, Google topped the Business & Professional Services category, while Rippleing was recognized as a Challenger brand. In consumer electronics, Samsung led the pack, with Logitech and Nothing Technology earning Growth Engine and Challenger honors, respectively.
Other notable winners:
- MicrosoftCategory leader for digital technology and software
- UNIQLOGrowth engine in fashion and clothing
- AnthropicChallenger in digital technology and software
Marketing trends in AI search are something to keep an eye on
The pricing data reveals several emerging truths about AI-driven discovery:
- Stability among leaders: Top brands showed monthly volatility of less than 20% in AI share-of-voice, indicating that AI engines are ‘holding’ on familiar names.
- Breaking through niches: Brands with clear current relevance – such as Patagonia in an ethical manner or Logitech in the field of gaming accessories – punch above their weight.
- Challengers can compete: Newer players such as Nuuly and Anthropic are finding traction with strong positioning and momentum.
- Verticals behave differently: Some, such as Business & Professional Services, remain highly competitive, while others reward consistency or focus.
Why this matters to marketers
These distinctions reinforce what many marketers are just beginning to grapple with: AI visibility is now part of the competitive equation. And for some it is already the driving force behind the strategy.
Semrush is the parent company of MarTech.
Energize yourself with free marketing insights.
MarTech is owned by Semrush. We remain committed to providing high-quality reporting on marketing topics. Unless otherwise stated, the content of this page was written by an employee or paid contractor of Semrush Inc.
Constantine von Hoffman is editor-in-chief of MarTech. A veteran journalist, Con has covered business, finance, marketing and technology for CBSNews.com, Brandweek, CMO and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra and many other publications. He has also been a professional stand-up comedian, has lectured at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and board games, and is the author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife Jennifer, and too many or too few dogs.
#Visibility #Awards #spotlight #brands #thriving #AIgenerated #search #results #MarTech