A new era of basketball coverage
The NBA has unveiled a new multi-platform streaming service and a revamped NBA TV, launching on Wednesday, October 15. Both will run through the NBA app, giving fans non-stop access to basketball content, live games and original programming.
This marks an important step in the league’s digital expansion. The NBA says the new platform will be the global home of basketball, with coverage of the NBA, WNBA, G League, Basketball Africa League (BAL), top international leagues and elite high school leagues.
Sara Zuckert, NBA Senior Vice President and head of the NBA App, described the initiative as a milestone for fan engagement.
“NBA TV and the NBA App are designed to be a connected, global hub for basketball coverage, providing non-stop access to live games, original programming and exclusive behind-the-scenes content,” Zuckert said. “The NBA App streaming platform provides fans with a seamless, always-on digital experience that they can access 24 hours a day, 365 days a year.”
“The Association” will be the flagship program
The centerpiece of the new rollout is The Association, a primetime weeknight show that will anchor both NBA TV and the NBA App. The cast includes MJ Acosta-Ruiz, David Fizdale, Rudy Gay, Chris Haynes and John Wall.
The show celebrates basketball culture and keeps fans informed with news, analysis and key storylines. It will also direct viewers to the most exciting matches in the league in real time.
More live games and global reach
The new NBA app and TV lineup will feature more live basketball than ever. Fans can watch NBA and WNBA games, along with action from the G League, BAL, international leagues and top youth tournaments.
By merging streaming technology and non-stop programming, the NBA aims to bring fans closer to the game than ever before. The league’s revamped digital ecosystem positions the NBA not just as a sports league, but as a 24/7 basketball network for the world.
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