NAVER To acquire Upbit, plans won-backed stablecoin

Naver Financial, the fintech -arm of the South Korean tech giant, prepares for the acquisition of Dunamu, the operator of the largest crypto exchange of the country, Upbit.

The agreement will be carried out via a stock exchange, with board approvals that will be expected soon. Afterwards, often called the ‘Google of South Korea’, is already a leader in search, payments and digital services, and the acquisition would mark an important step in crypto and digital finances.

Breaking🚨 S. Korea’s Google Eyes Crypto

Naver, the best search engine in South Korea, plans to acquire Upbit, the largest crypto exchange of the country, the equivalent of Google Koop Coinbase! pic.twitter.com/S8MRGT9B1S

– Cryptosaving expert ® (@CryptosavingXP) September 25, 2025

Naver Financial is expected to launch a Korean-backed stablecoin and expand to other digital financial initiatives, with plans for overseas growth. The Chosun Daily mentioned sources that say that the move positions as a global fintech player.

This is when eight large South Korean banks prepare their own Stablecoin launches by 2025-2026, with the bank or Korea that support stable stable-led Stablecoin issue.

The country’s crypto industry has seen a friendlier regulatory climate under President Lee Jae-Myung, who has advanced legislation that includes the legalization of stablecoins.

South Korea is working on clear crypto rules and is planning to launch a stablecoin that is linked to the Korean won. The ruling party has set up a task force to take on the laws of the Stablecoin by the end of the year.

The Dunamu deal of NAVER corresponds to the crypto growth of Zuid -Korea

NAVER’s stock price rose 11.4% to 254,000 won ($ 181) On news about the Acquisition of Dunamu, who manages the fourth largest crypto exchange worldwide in Upbit with volume at $ 2.9 billion a day,

Naver, who has already experimented with Crypto through his retirement Pay portion, launched in 2024, the second quarter of a win of $ 355 million with a turnover of more than $ 2 billion.

In the meantime, the crypto market of South Korea Booming, with crypto users of 16 million in February and is expected to be 20 million at the end of the year.

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