“Top Native Advertising Statistics 2025” is all about understanding the latest trends and figures in native advertising.
Native advertising is a form of advertising that matches the look, feel and function of the media format in which it appears. They’re like ads that don’t really look like ads, but blend in with the content around them.
It’s a snapshot of the key facts and figures that show us where native advertising stands today.
But native advertising has been around for a long time.
About native advertising:
Native advertising is a form of advertising that matches the content surrounding it. It is designed to look and feel like regular content on a website, social media platform, or other media.
Image credits: Pexels
For example, an article or video ad on a news website that looks like a regular news story or a sponsored social media post that looks like a regular post from a friend.
The idea is to make the ads less obvious and more enjoyable for people, so they feel more like they are part of what they are already reading or watching, rather than as a separate, obvious ad.
Top Native Advertising Stats 2025:
Image credits: Pexels
| Year | Statistics | Detail |
|---|---|---|
| 2023 | US native ad spend | Reached $98.59 billion |
| 2024 | Native video ads in the US | This is expected to make up 84.1% of all video ad spend |
| 2024 | Spending on programmatic native ads in the US | This is expected to amount to $83.4 billion |
| 2024 | Global marketers’ confidence in native advertising | 47% are confident that native advertising works |
| 2024 | Effectiveness of Outbrain’s Max CTR tool | Advertisers received five times as many clicks |
| 2024 | Outbrain’s interest targeting campaign | 55% of marketers saw an increase in conversions |
| 2024 | Change in online consumer behavior | 21% plan to spend less time on social media and prefer editorial online experiences |
| 2024 | Trust native ads | 68% trust native ads in editorial content more than social media ads (55% trust) |
| 2024 | Consumer trust in editorial content | 75% trust editorial content and recommendations via social media (54% trust) |
| 2024 | Effectiveness of trust-based native advertising | Achieves 5 to 10 times more CTRs than aggressive marketing approaches |
| 2024 | Comprehensibility of advertisements | Display ads are 62% harder to understand than native ads |
| 2024 | Preference for click-to-play ads | 97% of respondents preferred these ads |
| 2024 | Cost efficiency of longer native campaigns | The average CPC for campaigns longer than six months is 36.4% lower |
| 2024 | Most clicks in native ads | Beauty category with an average CTR of 0.104% |
| 2024 | Mobile vs desktop in native affiliate ads | Mobile-specific spend accounts for half of all affiliate spend |
| 2024 | Lookalikes in native ads | Conversions increase three times, CPA decreases by at least 35% |
| 2024 | Consumer engagement with native ads | Viewed 53% more times than display ads |
| 2024 | Consumer perception of native advertisements | Considered the least annoying form of advertising |
| 2024 | Impact on purchase intention | Increased by 18% thanks to native ads |
| 2024 | Future Market Size of Native Advertising | This is expected to exceed $100 billion by 2022 and $650 billion by 2032 |
The following native advertising metrics will help marketers with their digital marketing strategy starting in 2023:
- In the US, spending on native advertising increased by 37% in 2021, and by 2023 it will have reached $98.59 billion.
- Native video ads are expected to account for 84.1% of all video ad spend in the US by 2022. This is almost 2% more than in 2021. On the other hand, spending on social video is expected to decrease by more than 2.5% compared to previous years.
- In the US, programmatic native ad spending is expected to reach $83.4 billion by 2022.
- 47% of marketers around the world are confident that native advertising works.
- With Outbrain’s Max CTR tool, which sends only high engagement opportunities to advertisers, advertisers received five times as many clicks.
- In the interest of OutBrain Targeting campaign55% of marketers saw an increase in conversions.
- Over the next six months, 21% of people worldwide plan to spend less time on social media. People are becoming increasingly interested in online experiences that are editorial and native.
- 68% of people trust native ads that appear in editorial content, but only 55% of people trust social media ads.
- 75% of consumers trust editorial content and recommendations, while only 54% trust the content and recommendations of social media users.
- Native advertising on the open web, which uses a more trust-based approach to content marketing, generated an average of five to 10 times more CTRs than a more aggressive push marketing approach.
- Display ads are 62% harder to understand than native ads and social ads are 31% harder.
- 97% of people who took the survey said they liked ads that play when you click on them.
- It is cheaper to run native campaigns that last longer. The average CPC for native campaigns that run longer than six months is 36.4% lower than the average CPC for native campaigns that run six months or less.
- The native ad category that gets the most clicks is Beauty, with an average CTR of 0.104%.
- For affiliates, native apps on mobile perform better than those on desktop. Mobile-specific spend accounts for half of all affiliate spend, but only 65% of clicks come from it at a 48% lower CPC.
- When affiliates use Lookalikes for native advertising, conversions increase threefold and CPA decreases by at least 35%.
- 53% more people watch native ads than display ads.
- That’s what people think native advertising is the least annoying form of advertising and that advertising on social media is the most annoying.
- The desire to buy increases by 18% thanks to native ads.
- The native advertising market is expected to exceed $100 billion by 2022 and $650 billion by 2032.
- 58% of websites do not yet use native advertising.
- Native digital display ad spend reached $35.24 billion in the US in 2018 and is expected to rise to $52.75 billion in 2020.
- As more and more customers want to spend less time on social media, native advertising is becoming increasingly important.
- 75% of customers trust editorial sites for native advertising more than social media.
- Native ads are considered the least intrusive form of advertising and customers view them 53% more often than display ads.
- Native ads show an 18% increase in customer purchase intentions compared to banner ads.
- 32% of respondents share native ads with friends and family, compared to 19% for display ads.
- The click-through rate (CTR) for native ads is 0.16% on desktop and 0.38% on mobile, while for traditional banner ads it is 0.11%.
- The global native advertising market size was estimated at $24.41 billion in 2020 and is expected to account for 68% of all digital ad spend in the US by 2021.
- By 2025, the global native advertising market is expected to reach $402.33 billion.
- Mobile native ads account for over 84% of total mobile ad spend and have a CTR of 0.23%, compared to 0.12% for traditional display ads.
- About 26% of users find native ads less intrusive than traditional display ads.
- Native video ads account for 56% of video ad spend.
- Native ads are viewed 52% more often by consumers than display ads.
As more people want native advertising and content suggestions, more and more marketers are trying to figure out what native advertising is and how to make it work for them.
Frequently asked questions
What is the expected market size of native advertising in 2032?
The native advertising market is expected to reach an impressive $650 billion by 2032.
How does the effectiveness of native advertising vary globally?
Globally, 47% of marketers are confident in the effectiveness of native advertising, indicating its widespread adoption and success across regions.
How does native advertising compare to traditional display advertising in terms of engagement?
Native ads are viewed 53% more often than display ads, indicating higher engagement rates.
How do consumers experience native ads compared to other ad types?
Native ads are considered the least intrusive and annoying form of advertising: 68% of people trust native ads in editorial content more than social media ads.
What impact do native ads have on purchase intent?
Native ads have been found to increase the desire to purchase by 18%.
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Conclusion: Native Advertising Statistics 2025
What do these key Native Advertising metrics mean for 2025? mean for your company? If you’re not already using Native Advertising as part of your marketing strategy, it’s time to think about how this can be done powerful tool can benefit your brand.
With such a high percentage of companies planning to increase their spend on Native Advertising in the coming years, it would be foolish to ignore this form of advertising altogether.
Contact us today and let us show you how we can help you create an impactful Native Advertising campaign that will reach more customers and generate more revenue for your business.
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