M-Now will power a network of eight dark stores in Pune, delivering on the brand’s 30-minute delivery promise
Myntra has announced the expansion of its super-fast fashion delivery service, M-Now, to Pune.
With this launch, shoppers in the city can now get fashion, beauty and lifestyle products starting from 30 minutes delivery time. Customers get access to more than 20,000 trendy styles from 600 leading brands. M-Now will be powered by a network of eight dark stores in Pune, ensuring the brand’s 30-minute delivery promise.
Following strong consumer response in Bengaluru, Mumbai, Delhi, Hyderabad and Kolkata, M-Now is expanding into key markets with strong adoption of fast commerce.
In its pilot phase in Pune, during the recently concluded Myntra Big Fashion Festival (BFF), M-Now recorded strong growth, with orders four times higher than on normal days. Western women’s wear, Indian wear and men’s casual wear emerged as in-demand categories, with spikes in Indian clothing purchases during festivals such as Ganesh Chaturthi.
As the festive season unfolds, the demand for Indian clothing on M-Now is likely to become much higher. Some of the most popular brands at M-Now in Pune during the pilot phase include Levi’s, USPA, Puma, Libas, Kalini, The Souled Store, Jack & Jones, Jompers, CeraVe, Maybelline, Metro, Mochi, Fossil, CASIO, Titan, Rare Rabbit, adidas, ASICS, Inc5.
‘Important market’
Speaking about the expansion, Maneesh Kumar Dubey, Vice President, Category Management, Myntra said, “Pune has emerged as a vibrant confluence of culture, youth, technology and fashion, making it a key market on M-Now’s roadmap. The festive season provided the perfect launch pad, with our pilot phase witnessing a sharp four-fold increase in orders during the recently concluded Myntra Big Fashion Festival and increased demand around Ganesh. Chaturthi, especially for Indian clothes. This expansion underlines Myntra’s commitment to delivering speed, convenience and an enhanced fashion experience to customers across India.”
Overall, M-Now has grown 2.5x every quarter, indicating strong last-minute shopping sentiment among customers.
Published on October 15, 2025
#Myntras #MNow #expands #Pune