Jonday.com today introduced new functions for his CRM application, during the Elevate event in New York. The Monday campaign options add functionality for marketers what was previously a sales -oriented tool.
Jonday campaigns use AI to help marketers quickly create, launch and optimize campaigns that are directly connected to sales. Monday campaign functions include:
- AI-driven creation: Generates copy, suggests public segments of CRM data and provides messages on the brand.
- Intelligent automation: Personalized CRM updates and customer promotions activates.
- Optimal timing: AI recommends the best shipping times for maximum impact.
Monday.com began to develop his CRM product five years ago and brought it to the market in 2022. In the three years since then, the product has reached $ 100 million in annual income.
“Until a few months ago we understood that CRM is software that nobody really likes,” said Ron Kimhi, head of CRM, GTM on Monday.com. “It is extremely distributed. Sellers don’t like it. But other teams that deal with it don’t like it – such as marketers, legal and many other teams.”
With the introduction of Monday campaigns, Kimhi and his team take their first step in the direction of a CRM -suite, something many of the most prominent players in the CRM space offer. They want to change the CRM of Monday a hub that brings marketing and sales together and helps them sell more.
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Kimhi said that different barriers are between the two teams, starting with simple but fundamental problems. For example, marketers say that it is difficult to plan meetings with sales, and when they meet, many conversations start all over again because they do not miss data and insights.
On Monday campaigns, real-time customer and lead information draws CRM directly from Monday and builds and optimizes quickly campaigns. With main insights that are projected back on marketers, it is not necessary to speak with the sale. Kimhi said that Monday campaigns also offer a better way to optimize campaigns because the insights are based on reality, not on the higher funnel statistics that cover the truth.
Although Monday campaigns are the first step in the direction of building a suite, Kimhi said that he is aware that many of the big names in the CRM room are aids for marketers to do their work, but that is not exactly planning the Path Monday.com to take.
After they had spoken with marketers, Kimhi and his team understood that marketers no longer need tools for sending e -mails or construction campaigns. This enabled that on Monday to concentrate on building a bridge between the information in the CRM and the marketing tools.
The CRM of Monday.com is built on the company’s work, so that users can easily adjust the platform without the costs of consultants or add-on tools. Because marketing and customer success teams are often familiar with Monday’s project management tools, the data that those teams use for activities before and post-sales remain in one place instead of being spread over multiple tools.
The AI functionality in Monday campaigns is just the beginning. “We are extreme bullish on AI,” said Kimhi. Towards the end of the year, on Monday, AI agents can be presented, such as speech agents and agents who can build within the CRM.
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