M&M Plans World Tour on Multi-Energy SUV platform

Mumbai: Mahindra & Mahindra is planting a calibrated push in important overseas markets, anchored by a new modular platform that will produce its next generation SUVs. However, the automaker will continue to prioritize leadership in the market share of turnover over enormous volume win, a senior manager said.“Volume -sharing profits happen themselves, but our metric remains income market share”, Rajesh Jejurikar, CEO and executive director, car and farm sectors at M&M told et. “Having on volumes can lead us to the wrong strategic choices.”

The maker of Thar and XUV7OO SUVS leads the SUV market of India in turnover share, although it is in second place in volume. M&M has a record sale of 152,100 SUVs in Q1 FY26. M&M expects the next growth phase to be powered by the newly developed now IQ. It is the very first architecture of the company that is able to chog internal combustion and electric power lines, together with options for and four-wheel drive, and both left and right hand drive.

On Friday, the company unveiled the Vision.s, Vision.t, Vision.sxt and Vision.x SUV concepts based on the now IQ. The platform is designed for high modularity and agreement, which makes faster development, lower costs and agility possible to adjust product offers in accordance with shifting consumer preferences and technological trends.

“Once you have made a platform, you cannot re -invent it every time the customer’s choices change. Modularity gives us the opportunity to respond quickly,” Jejurikar said. The M&M Inglo platform will continue to support larger e-SUVs, while now IQ will be used for compact and sub-compact SUVs, with both side by side in the portfolio.

To support future growth, the company will expand the annual capacity in its factory in Chakan, Pune, with 240,000 vehicles, so that the total capacity there is brought to 750,000-760,000 units. It is also an exploration of a Greenfield facility for extension in the longer term. The international rollout will follow a “saturation-first” playbook, with buildings, dealer networks and service capacity in one market before he goes to the next, Jejurikar said. South Africa served as the first proofing site, followed by Australia and New Zealand, he added. It is now preparing to enter the UK, as well as other markets with right and left manual drive, including selected markets in Europe, the Middle East, Africa and Latin America, to tap premium SUV, “Jejurikar said. Haunting entry markets. “We do not want to dilute our identity by entering segments that are not a core for us,” said Jejurikar, adding that the average selling price of M&M remains far above the sector average.

By consolidating multiple drive lines on one platform, the automaker strives to make its product range future -proof against uncertainty in adoptive curves for EVs, hybrids and advanced ice cream vehicles.