As it could Increase the Italian GDP by 18.2% in 15 yearsadd 312 billion To the economy of the country? According to Microsoft, it is possible to do this by theGenerative and that based on agents. These technologies can in fact help companies to reconsider their business models and to triple the return on investments.
This is what originated during the Italian stage of Microsoft Ai TourWhere the company presented Het Laatste Nieuws about the theme of artificial intelligence and underlined that the IA is central to the Redmond Giant strategy. So important that so much that according to the company, Copilot will settle as the interface for the IA.
On the occasion of the Milanese phase of Microsoft to the Tours, Interviewed, Interview Vincenzo EspositoCEO of Microsoft Italia, E Giulia FaravesGlobal Communication Executive Director Di Rina.
Esposito underlined the strategic importance of the evolution that is going, where companies are moving from the simple interaction with the generative IA models to the approval of autonomous agents who can perform complex tasks. According to the CEO, The value of adoption lies in the possibility of bringing the IA where the customer’s data is locatedMaking innovation really useful and integrated into processes. Experiences such as the AI Labs serve exactly this: accompanying companies in the use of technology in combination with their data sets. The last invitation of Esposito is clear: Experiment immediately, even in small ones, to prepare for future scenarios – such as Quantum Computing – with more awareness and operational readiness.
Giulia Faravelli, on the other hand, told the concrete and transversal approach of the company for the approval of the generative AI, already started in October 2023. He emphasized how The extensive use of Copilot not only makes operational efficiency possible, but also greater quality and speed when generating content. Rina has launched an e-factor that focuses on the development of innovative solutions, with the aim of improving services and processes, including communicative, so that the IA spreads an activation tool throughout the organization.
The Italian market of AI
“According to the latest data from Milan’s Polytechnic, the artificial intelligence market in Italy reached a record of 1.2 billion euros last year with a growth of 58%, mainly driven by the experiments of AI Generative, which form 43% of the value“, explains Vincenzo Esposito. “A phenomenon in fast expansion, which sees Italy at the top of Europe for the use of tools -use of Genai tools. And if the scope of generative age has proven to be revolutionary, the agent IA is intended to have an even more disruptive impact, which increasingly strengthens human skills and the innovation processes of companies are further accelerated to contribute to the country’s competitive power“.
To support companies and public administration in the approval of the AI, Microsoft invests a lot in infrastructure, so much so that he has put 4.3 billion on the record to expand the data centers and the calculation capacity in Italy. But infrastructures only represent one aspect: Training is also indispensable.
From this point of view, the program for the laboratory has been active for a number of years, which aims to support the development of Genai projects and the distribution of digital skills for more than 1 million Italians by the end of 2025. The program is already a member of more than 400 companies and created more than 600 generative IA projects.
The new Microsoft agents arrive
As a maximum of a few months ago the Buzz Word It was generative, today there is more and more talk about “agentic”, that is, based on agents. The difference has not been a short time. Generative artificial intelligence is limited to responding to prompt. On the contrary, the agents of IA are able to perform independent actions: e -mails write and send, search and book, also to coordinate together to achieve specific results. In practice, the IA agents are real assistants who work on behalf of people.
Microsoft has recently expanded its offer by introducing the new agents IA sales agent one Sales chatdevoted to the commercial departments of the companies, and integrated 10 new IA agents within Microsoft Dynamics 365. The latter are designed to speed up and optimize sales processes, the supply chain and other aspects of the business organization. If the predefined defined were not enough, it is possible to make their own via the low code development tool Copilot Studio.
It was also present at the event Asha SharmaVice President of the company and head of the Microsoft AI platform product, which illustrated the potential of Azure ai FoundryA tool for creating IA agents and applications that use artificial intelligence models. The advantage of Azure for the foundry is that users are given the opportunity to train their IA by choosing between different available models: that of openii of course, but also 1,800 LLM, including open source.
Edge9 participated in a session entitled on the Microsoft sidelines on the Tours “The world of communication in the age of generative AI and agents”, It was conceived as a moment of concrete comparison dedicated to professionals in the field of business communication. The meeting offered an overview of the growing role of the generative AIS as a strategic lever, in which the data of the EY-SWG research “Leader of Communication 2024” were presented and emphasizes how The communication function is increasingly being integrated into the operating processing processes.
The round table with Campari one Rina He emphasized direct experiences with the acceptance of Genai and emphasized benefits in terms of efficiency, speed, quality of content and improvement of relational time. The session ended with an advanced demo of Copilot and IA agents, who show concrete applications in the automation of processes, in the production of content and in the intelligent interaction with company information sources. An opportunity to think about how the IA already transforms the daily work of the communicators in a measurable way.
Beyond the IA: Microsoft accelerates research into quantity calculation
If the generative and based agents represent the present, there will be – not even far away – in the future – there is the quantity. According to Microsoft, it is exactly the most promising implications for the transformation of entire sectors from the synergy between IA and Quantum Computing.
On the occasion of Microsoft to the Tours, the company showed the latest news about Majorana 1The first quantum processor in the world on the basis of topological quibit, which represents a turning point in Kwantum Computing with the promise to accelerate the construction of quantum computers thanks to topological super -guiders, a new class materials with which you can achieve a state of the material that has never before been observed, new possibilities for opening Engineering.
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