Mercedes explains why his electric cars look like they do

Mercedes explains why his electric cars look like they do

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Since the EQS debuted in 2021, Mercedes has had to deal with harsh criticism of the design of his electric vehicles. We can all agree that the production version was not nearly as tight as the 2019 Vision EQS concept. However, in defense of the company, I think that the EQs personally look better than on photos, but for each their own.

The smaller EQE followed the same aero-driven philosophy to maximize efficiency and to squeeze extra range. Mercedes did things a little differently by dropping the more practical tailgate of the EQS in favor of a traditional trunk, but their Swoopy profiles are almost identical. In addition to aerodynamics, we now learn that there was another reason that the first “EQ” models looked so different than conventionally driven cars.

Mercedes Chief Technology Officer Markus Schäfer explained to thinking at the time: people who were ready to switch from gas to electric wanted something that stood out of the usual harvest of ice models. In an interview with Australian Magazine WhatHe defended the ultrastreamlined forms of the EQS and EQE:

“Early Adopters wanted to be different. They wanted to show that they were driving in an electric car and now we enter the mainstream and massive adoption, and customers do not want to show that they are driving an EV. They want the same form, regardless of the powertrain. ‘




Archrival BMW has followed this approach from the start, avoiding the split design language and instead only subtle tweaks to distinguish electric models from combustion cars. Mercedes is now moving in that direction with the electric CLA and EQC, making them closer to their combustion engine counterparts. Similarly, next year’s fully electric C-class will not look much different than the gas-powered sedan.

While Mercedes unites the design on his line -up for a coherent look, it still keeps platforms separated. Sharing the same substantiation creates compromises of packaging, while special architectures give more freedom for each powertrain to fully exploit the hardware:

“Both drive lines fit with the same platform eventually end with a compromise and we don’t want to offer compromised cars.”




Mercedes Design Chief Gorden Wagener has repeatedly tried to explain why egg -shaped cars such as the EQs did not resonate. You and I can call it ‘jellybean’ styling, but he describes it as ‘goal -oriented and very progressive’. According to him, the flagship EV was in the wrong way; It was launched ’10 years too early ‘.

Wagener, who recently criticized the latest BMW and Audi interiors, also blamed the marketing strategy for the Subpar sales of the EQS. If it was thrown as a “futuristic CLS, S-Class Coupé or something”, it might have signed more buyers. While the EQS gets a facelift and will be for sale for a few years, Coach Reports that his smaller brother or sister will retire in 2026 and later this decade makes way for an electric E-class.

Ultimately, the S-Class and EQS will also merge into a single model line. The current S-Class is planned for a facelift next year, which means that the next generation will probably arrive in 2029 or 2030. If this is the case, it will have both combustion engines and electric drive.

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