Hot wheels have just become the new Mercedes-Benz Cla in something that you never expected in real life: a full work of art. Disagosed with racing service in Los Angeles, the car is a wild, exaggerated look at the CLA, complete with oversized diffusers, a huge rear wing and paintwork directly from pop culture from the eighties, think of bright orange, pink and blue with retro flames.
The lively color mix transforms the CLA from a slim compact coupé into a super sport caricature. However, this one -off is not just for the show. It goes next to the Hot Wheels Legends tour in El Segundo, and later today, that is October 4, you get the chance to see it up close.
The toy -dna is clear, and that is exactly the point. Hot Wheels calls this project “Play beyond limits”. The idea is simple: playing sparks of creativity, and for many of you probably started with a datty model. The intention with this exhibition is to channel and merge that children’s image with the real design language of Mercedes-Benz.
This collaboration is part of the “Class of Creators” program of Mercedes -Benz, which started on March 13, 2025 with the CLA World Premiere in Rome. Instead of keeping a partnership to merchandic merch, the German car maker designers, musicians, musicians and artists gives the keys to his models.
Previous collaborations are Virgil Abloh, A $ AP Rocky, Lewis Hamilton, Roger Federer and fashion houses such as Moncler. Since then, Ice Spice, Gustaf Westman and Kidsuper have each unveiled their own admission to the car, with League of Legends that follow. The Hot Wheels CLA closes the line -up of this year, but it makes the beam high by reminding you that the line between play and performance is thinner than you think.
A 1: 64-scale datecast version will be in the shelves in the spring of 2026, giving you the chance to park a part of this collaboration on your desk or in a glass display case. If you are an adult collector, this is someone you mark on your agenda. If you are an enthusiastic that grew up with Hot Wheels tracks that loop in your living room, this latest project shows how Mercedes is serious about binding culture, art and designing directly in his product strategy.
Images: Mercedes-Benz
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