WP Engine’s mission to increase online trust is fueled by the expertise and dedication of more than 1,000 employees worldwide.
Every individual plays a key role in our continued growth, whether they support our customers by solving technical challenges, use their technical and development talents to innovate on our platform and products, or build lasting relationships with our customers by learning and supporting their goals.
Our Meet the Experts series shines a light on the people behind the platform, exploring their careers, their lives, and the ways they’re making an impact at WP Engine.
We would like to introduce you to this feature Anna Rogera Key Account Executive based in Lincoln, Nebraska, approximately 60 miles from WP Engine’s Omaha office, who has been with the company since 2020.
Say hello to Anna!
Meet Anna Rogert, a sales professional with over twenty years of customer service experience.
Anna joined WP Engine in 2020 after hearing great things about the culture and career growth opportunities from some of her former colleagues who had already joined the team.
“I’ve always enjoyed switching industries between roles, and Flywheel and WP Engine offered something very different from my previous companies,” says Anna.
“And WordPressⓇ itself was clearly on a strong growth trajectory at the time, so I knew I would be entering a thriving, forward-looking industry.”
Outside of work, Anna enjoys traveling, golfing with her husband, and relaxing with her guilty pleasure: reality TV. Some of her favorite shows include Real Housewives, Vanderpump Rules, and Summer House.
She’s also a true crime enthusiast, which makes her favorite work-related book: Never split the difference– a sales book written by an FBI hostage negotiator – all the more fitting.
Anna’s career journey
Anna’s path at WP Engine has had a few twists and turns. She started as a Sales Development Representative before becoming an Account Manager and eventually taking on her current role.
Now she is a Key Account Executive on WP Engine’s Agency Acquisition team, where she works with agencies to bring client sites onto the WP Engine platform and build long-term relationships. She credits her early roles with providing insight into both the business and technical challenges agencies face, making her a more effective partner to the people she works with every day.
“My background often means I know more about servers and hosting infrastructure than many of the agencies I work with,” Anna explains.
“My team’s mission is simple: take the tedious, time-consuming tasks away from the agency so they can focus on what drives revenue: acquiring new clients and growing them.”
Anna is a strong believer in leading with empathy and believes that understanding the issues agencies face allows her to build trust with agency partners. That trust is essential as she works with them to identify the right solutions for each partner and help tailor those solutions to support their goals.
Words of wisdom: embrace adaptability and build trust
Throughout her career, Anna has learned to embrace adaptability as one of the most valuable skills in sales.
“Being comfortable with pivoting and workshop outreach is a skill that applies to any role,” she says.
“Knowing when to adapt, and doing so quickly when something isn’t working, has been a critical part of my success.”
When asked about the best advice she has received in her career, her answer was surprising. She says it’s important to “embrace painful silences.”
She explains that silence, especially in sales conversations, often creates the space for deeper honesty and better understanding.
“Never assume anything. Ask questions; lots of them,” she says.
“Trust is built when you solve problems, listen carefully and show that you care. Even if your solution is exactly what a customer or prospect needs, trust must come first.”
Building trust is also the reason why one of WP Engine’s core values feels more important to Anna than the rest.
“I’ve been in some form of customer service for over 20 years. By embracing ‘Customer Inspired,’ you put the customer first. If you can do that, the sale always comes at the right time for the customer,” she says.
“Truly taking care of their needs is what will lead to longevity and growth for both parties.”
Made possible by people
For Anna, it’s the people who make WP Engine an exceptional place to work.
“My favorite part of working at WP Engine is the people I’ve worked with over time. In fact, I still keep in touch with people who have left the company,” she says.
“There is such a strong spirit of collaboration across the company, and I really appreciate that as I am a big believer in collaboration, both within a team and cross-functionally.”
Would you like to know more about what it is like to work at WP Engine? Visit our career site to explore current job openings and check out our blog for more inspiring stories from the experts at WP Engine!
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