As Kevin Malone from “The Office” Once said“Why waste time with a lot of word word when few words do?”
For Julia Lestage and Lisa Le, the makers of a new dating app called LovezeFinding love online does not have to feel to fill in a mountain of paperwork. Sometimes everything you need are a few carefully chosen words to establish a connection.
Lovejack profiles look like those on other blind dating apps, but with a turn. Instead of blurred or hidden profiles, users see five words chosen by potential similarities. If users keep pressed on their telephone screens (the app does not use sweeping mechanics), profile photos are then revealed.
The five words can be anything, from personal characteristics and jokes to current feelings or even random details, such as the ingredients in their lunch sandwich – an entertaining tactic that we saw a beta user trying during our tests.
The idea is that the limitation of five words enables users to be creative, while they also challenge them to be concise and smart, to encourage more witty conversations and to leave everyday questions such as “What do you do for a living?” Or over used pick -up lines.
Lestage and Le decided to create Lovejack after they were frustrated with the way online dating profiles often resemble CV -CVs – complete with poss, filters and carefully manufactured bios that can feel exaggerated.
“This is not LinkedIn. Where did the pleasure go?” Lestage told Techcrunch and reflected a sentiment that is divided by Many online datersWhat can explain why dating giants such as Tinder have confronted challenges in the past quarters.
Lestage was given the idea while working as a judge for the Webby Awards, who notoriously limits winners to speeches of five words. The app is also inspired by the popular Wormdle game of the New York Times.
She shared with us that when she entered the dating scene again, apps sucked the pleasure from experience and noticed that traditional platforms emphasize superficial judgments based on appearance. So she decided to use the challenge of five words on her dates to update things, which helped her to realize that people tended to use words that ‘advertised’ their way of thinking.
“It’s the stories behind the words that matter,” explained Lestage. For example, she spoke with someone who called the word ‘disco’. When she asked him more about it, she discovered that he had written about the history of Disco. “I had something like:” Well, are you not the Lord interesting? “” She said.
Other striking functions include the options to “set up” or “retain” a match. Betting is similar to liking a profile, but the most important difference is that users have to place a bet by entering an opening rule of five words. This gives the competition something interesting to respond to.
Users are limited to a maximum of five competitions a day, so they must be strategic in their choices. This is where the “hold” function of Lovejack comes into play, so that users can make a profile if they are not sure about someone.
In addition, the descriptions of five words can be updated every day, so that a social aspect is added to the app. Lovejack Archives all previous entries, so that users can scroll through everything they have written.
“You can see in real time, daily day, how they reveal themselves through their updates of five words … Your story will change every day, all day, such as your mood and the weather,” Lestage added.
In the future there will also be a premium subscription that includes a button “everything in”, the version of the app of a “Super Like”, but in this case it will use all five bets on one person, so that they cannot match someone else for the rest of the day.
When it comes to making someone the indecent, Lovejack says it is trying to minimize ghosting by obliging users to write a pre -set message when they set up their profiles. The farewell memorandum is automatically sent to everyone they no longer have.
Another interesting aspect of Lovejack profiles is that users are encouraged to use fake names to protect their identity. Although the use of pseudonyms on dating platforms is common, the mixed reactions of users can generate user. Some people can question the authenticity of potential competitions, while others may prefer to keep their personal data private until they become more familiar with the other person.
Lovejack states that it implements a selfie verification process to confirm that the person behind the profile is indeed who they claim to be.
Other safety features are reporting and blocking options, as well as censorship of prohibited language and explicit photos, and an emergency function with which users can contact the police and safety hotellines. (These functions were not available during our beta tests, but are expected to be included in the official version.)
Lovejack will launch his iOS app next month. It will first be launched in London, with plans and then rolling out to the American markets, including Boston, New York, San Francisco and others. An Android version of the app is launched in India in the late summer.
From today, users can participate in the waiting list for early access by registering at lovejack.App.
#Meet #Lovejack #dating #app #designed #users #find #love #words #Techcrunch