Through Carlo ‘BIG CED’ Thornton
December 25, 2025
“We are pleased to confirm that Martha, who has built a long and successful career as America’s leading home goods and lifestyle expert, has followed Snoop and Luka Modric in her development as a minority owner of our soccer club,” the team said.
Californian artist Snoop Dogg has been involved with Swansea City football club since taking part in a team promotion in July, and now one of his best friends, Martha Stewart, has become an investor, joining him as a minority owner.
As the year draws to a close, Swansea City AFC announced that Stewart is officially among the franchise’s minority owners. Because Stewart recently attended a game, the team stated that she was there as a guest, but they announced her role in an official capacity.
“Martha is a close friend of Snoop Dogg and she came to the Wrexham match as our guest. But we are delighted to confirm that Martha, who has built a long and successful career as America’s leading home and lifestyle expert, has followed Snoop and Luka Modric to become a minority owner of our football club. We are very pleased to welcome Martha on board, and we know that experiencing Friday night’s match in person will add to her own enthusiasm and anticipation of being part of Swansea City has only increased.”
Snoop became one minority owner of the team thereafter disclosure the team’s newest home uniform earlier this summer, fueling speculation that he was part of the franchise.
When Snoop was announced as the owner of a minority football team, he said: “My love for football is well known, but it feels special to me to be making the move to club ownership at Swansea City. The story of the club and the area has really struck a chord with me. This is a proud working-class city and club. An underdog that bites back, just like me. I’m proud to be part of Swansea City. I’m going to do everything I can to help the club, and I look forward to knowing all my YJBS.
The news comes less than a week after the team introduced a new clothing line in collaboration with Legends and Snoop Dogg’s Death Row Records. The new Legends x Swansea City x Death Row Records collection features limited edition items including hoodies, T-shirts, quarter zips and joggers. Each piece of merchandise will be embedded with Swansea’s badge, Death Row iconography and Legends’ athleisure apparel.
The football team merchandise was recently made available online on December 19, and the franchise suggests that if you want to get your hands on some of the items, you’ll need to act quickly as the limited items won’t be restocked.
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