Crafted With Code is back with a new series of Webby-worthy projects! The second phase of this year’s showcase, Code that Scales, highlights Webby-recognized experiences that are built to evolve – digital, creative or strategic.
Now in its sixth year, Crafted With Code is a joint showcase created by WP Engine and the Webby Awards. It celebrates the innovation, craftsmanship and collaboration behind some of the most extraordinary sites on the web, all built on WordPress®[1].
This year, 30% of all Webby recognized projects in the Websites & Mobile Sites category were built on WordPress, and 43% of those WordPress sites were powered by WP Engine, demonstrating how WordPress and WP Engine enable builders to turn bold ideas into world-class digital experiences.
Read on to discover how these Code that Scales projects are pushing the boundaries in design, performance, and storytelling.
Code that scales: growth in action
Code that Scales: Growth In Action celebrates the sites and creators building future-proof digital architecture through flexible, scalable sites designed to perform beautifully as audiences, technologies, and ambitions grow.
“Scalability is about more than just traffic or speed; it’s about creating future-proof digital foundations that adapt as a company’s vision and the demands of their customers evolve,” said Regina Yuan, WP Engine Director of Brand.
“These projects demonstrate how designers and developers combine creativity with technical sophistication to build sites that will evolve alongside each of the brands they serve.”
The following Code that Scales participants – each powered by the WP Engine platform – represent just a few of Webby’s recognized 2025 experiences, built to grow, adapt, and endure over time.
Webby winner | Food and drinks
Tasteful design laced with personality
Gelato La Boca brings authentic Argentinian gelato to Dallas. The team at Matchbox Studio developed a component-based design system that combines rich interactivity with performance-driven efficiency to bring their bold vision to life online.
The site captures the vibrant colors and textures of La Boca, the iconic Buenos Aires neighborhood from which the company takes its name, using 3D elements, subtle movements and immersive imagery to express the brand’s equally vibrant identity.
Every interaction feels intentional and invites visitors to explore flavors and connect with the brand’s story. Behind the scenes, the scalable foundation of the site ensures that Gelato La Boca’s digital presence can grow with it.
Winner of Webby People’s Voice | Travel and lifestyle
Scalable storytelling combined with punchy design
The best bourbon experiences in the world come from Kentucky and the Kentucky Bourbon Trail® website makes it easy to find them. Built by Lewis, the site connects visitors to Kentucky’s legendary distilleries, tourist destinations and hospitality through an immersive, scalable design.
As bourbon tourism continues to grow, the site was designed for growth and flexibility, using a modular content system and future-proof architecture that streamlines the onboarding process for new partners and distilleries.
Lewis created a digital experience that reflects the human journey of finding great bourbon, inviting users to explore, savor and enjoy every stop along the way. Kentucky Bourbon Trail’s new, scalable travel hub can now evolve alongside the bourbon industry it celebrates, delivering craftsmanship and storytelling worthy of America’s native spirit.
Webby nominee | Architecture, art and design
Architectural excellence meets cinematic interactivity
For nearly six decades, Olson Kundig has been designing architecture defined by true artistry. Their new website, created by the team at Civilization, invites visitors behind the scenes of one of the world’s most respected architectural firms.
The new site is built as a cinematic digital experience and reflects the company’s ethos of experimentation and transparency. A dynamic, personalized timeline follows the evolution of Olson Kundig’s work, from its origins in Seattle to modern projects on six continents.
The Play section reimagines content discovery as a streaming-style experience where visitors can easily browse videos, interviews and podcasts. The new site will continue to grow with the company’s legacy while improving the way design stories are shared online, balancing beauty, functionality and depth in perfect proportion.
Scale your success on WP Engine
Want to hear more about how these scalable, standout experiences were created? Go to the Crafted With Code YouTube Playlist to watch exclusive behind-the-scenes videos, or visit the Created with code site to explore all Webby recognized projects in the showcase.
If you’re ready to build future-proof sites that grow with your business, learn how the WP Engine platform is ready to help you scale for success in this recent webinar!
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