M3M to invest Rs 3,500 cr in construction of housing projects under the brand ‘ELIE SAAB’ in NCR

M3M to invest Rs 3,500 cr in construction of housing projects under the brand ‘ELIE SAAB’ in NCR

Real estate firm M3M India on Tuesday said it has partnered with global fashion and lifestyle brand ELIE SAAB to develop two ultra-luxury residential projects in Delhi-NCR with a total investment of Rs 3,500 crore. M3M India will build 300 apartments in Gurugram, while its group company Smartworld Developers will build around 650 apartments in Noida.

M3M India Group has partnered with luxury brands to drive sales of its properties.The company has already completed a housing project in Gurugram under the ‘Trump’ brand. In October last year, it tied up with Jacob & Co, a globally renowned luxury brand, for a project in Noida.

“We are working with ELIE SAAB for two residential projects in Delhi-NCR,” M3M India promoter Pankaj Bansal told reporters in Gurugram.


ELIE SAAB Group Vice Chairman and CEO ELIE SAAB Jr said the Group moved into branded residential properties in 2019 with its first project in Dubai. It has completed more than 25 real estate projects worldwide to date.

ELIE SAAB is entering India in partnership with M3M Group to deliver unique properties, he said, adding that the Group is bullish on the Indian market. “We will set up a ready-made store in Delhi,” ELIE SAAB Jr. said, adding that the size of the store could be around 3,000 to 4,000 square feet.

He did not provide a timeline for the store’s opening.

Building on the two projects called ‘Signature Residences by ELIE SAAB’, Bansal said the company would develop 300 premium residences at the Dwarka Expressway project in Gurugram with a total investment of around Rs 2,000 crore.

The company will develop an area of ​​1.3 million square meters in this project.

The company sells houses in Gurugram at Rs 37,000 per sq ft. The starting price is Rs 15 crore.

In the 16-acre project in Noida, Bansal said the company would develop around 650 units with a total investment of Rs 1,500 crore. The total buildable area is 1.2 million square meters.

The company will sell apartments in Noida at around Rs 33,000 per sq ft. The price range in Noida would be Rs 9-12.5 crore for the 200 larger houses, while the starting price for 450 serviced apartments would be almost Rs 3 crore.

M3M India is one of the leading real estate developers in North India. It has a presence in Gurugram, Noida and Panipat.

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