Through the new partnership, HomeSmart agents will have access to training, technology tools, marketing resources and a range of financing options to offer homebuyers.
Founded in 2000 in Scottsdale, Arizona, HomeSmart operates a 100% commission-based, full-service brokerage model, supported by proprietary technology. The company has grown to more than 25,000 agents across 250 offices in 48 states and 60 franchises. It ranked number 11 in terms of transaction sides and sales volume in 2025 RealTrends Verified broker rankings.
Carol Perry, Chief Business Development Officer at HomeSmart, said in a statement that the company wants to help agents grow their businesses by delivering more value to their customers.
“Lower’s technology, speed and commitment to service are a perfect fit for our model,” said Perry.
Founded in 2014, Lower is backed by Accel Partners, SoFi And Huntingtonbankand is one of the top 30 U.S. home lenders. After the Movoto deal, the company grew to more than 1,000 employees in offices in Columbus, Ohio and Austin, Texas.
“By joining HomeSmart’s national network, we can support thousands of real estate professionals and expand the reach of our customer-centric mortgage experience,” Lower CEO Dan Snyder said in a statement.
On the technology front, Lower has acquired a software company Neat laboratories in January to help transform the point-of-sale system into a fully integrated application-to-finance platform, reducing dependency on third-party vendors.
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