Video is where it is on LinkedIn, with video Viewing time In the app rising 36% on an annual basiswhile Video -messages are now also shared 20x more than any other content type.
If you are serious about maximizing your LinkedIn performance, video must be part of your strategy and this week, LinkedIn has shared some new tips on how you can get the most from video postsWith a series of user statistics, measurement indicators and examples of Case Study.
You can download LinkedIn’s 17 pages “B2B Marketeer’s guide: How to build your brand with video” for yourself here (via e-mail report), but in this message we look at some of the most important comments.
First, LinkedIn outlines the growing opportunity for video -content in the app:
As you can see, LinkedIn has agreed on the usage notes that I have referred to in the intro above, while short video is also on the rise, and LinkedIn video translations see a lot of more involvement.
And specifically for B2B -Marketeers, LinkedIn has even more engagement statistics:
So again, it is quite clear why you should search for video -content in your LinkedIn approach, based on pure engagement -data alone.
So how can you best use video in the app?
LinkedIn has shared a series of notes and instructions about the “how” aspect:
LinkedIn would like to encourage authentic, informative video content, which can easily be recorded on your phone and can be uploaded to the app. LinkedIn says that this type of content is performing well because it stops users while scrolling and offers a human perspective on a professional subject. That can be a valuable connector who helps you to build interest and trust through his video options.
LinkedIn has also recorded overviews of the various options for video advertisements (and when you need to use them), as well as case studies, and a list of third -party platforms with which you can make video and upload to the app.
It is also worth noting that LinkedIn recently announced a new integration with Capcut for this purpose, which could help you create more striking, fascinating video promotions.
But again, LinkedIn also preaches, with raw, real video uploads, of which it says it resonates, especially with younger users.
Some important notes that can contribute to your LinkedIn video strategy.
You can download LinkedIn’s “B2B Marketeer’s Guide: How To Build Your Brand With Video” here.
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