Hey, do you want to verify your LinkedIn company page, to ensure that your company looks legitimate, while you also prevent fakers in the app?
Well, you can simply be eligible, although the LinkedIn requirements for a business check mark are still fairly vague, because it gradually expands the supply.
To summarize, LinkedIn page launched verification of the company Last August, with a limited number of pages that are initially able to get a verification -tik in the app.
As you can see in this example, LinkedIn Company Page Verification gives you a small drawing and shield pic in addition to your company name, which can be valuable for branding and reassurance in the app.
It can also stand out your company by making you look even more professional because you have been identified as an official presence of your company. I mean, LinkedIn had no verification badges for business pages until last year, so it is probably not a big consideration, but the more companies get them, you probably also want one for your brand, to maximize the apparitions in the app.
And LinkedIn is expanding access to the option. Earlier this month, LinkedIn announced that all brands that have been registered LinkedIn’s Premium Company Page Plan Would also be eligible for a verification -tik.
Which means that many more of them will appear in the app soon, but at an average price of around $ 99 per month for a premium company package, this still means that most brands cannot yet be verified.
What, whether you like it or not, makes sense.
The most important challenge when scaling up these new check marks is that LinkedIn performs all controls and confirmations for his business pages internally. And with more than 60 million companies in the app, that is a lot of work to get them all verified.
But again, LinkedIn is gradually expanding access, and now on the LinkedIn Help -Page about page -Verification of the companyThe platform has added an explanation about how it concerns the next phase of the company’s page verifies:
‘Pages that are eligible for verification will see the option to verify in the ‘Institutions‘ Page of the desktop experience. Being eligible may be based on meaningful involvement in LinkedIn, such as regularly posts, or to respond to members, as well as an established commercial relationship with LinkedIn. This can include, but is not limited to, using LinkedIn -refunding commercial products such as advertisements, jobs or a premium company page subscription. “
It is therefore not only companies that pay to use LinkedIn that are eligible for verification, whereby the platform now expands this to pages that determine it are very active in the app and therefore would benefit from the in-stream marker.
That also probably means that many well -known large brands are eligible under these guidelines, although the details are again quite vague, giving LinkedIn a lot of leeway in how the new option is rolled out.
But if your brand makes the cut, you will soon see a new verification option in your LinkedIn -business page settings, with which you can place your verification page forward.
Although it can still take some time:
‘LinkedIn receives a large number of verification requests every day. You will receive an e -mail notification if your verification request was successful or if it has been rejected. If your verification request was successful, you will be asked to complete the page verification process. “
So if you really want to get a check mark for your business page, it is good news, the option is coming, but the bad news is that it is still a while before you can apply through this process.
But LinkedIn wants to add more verification options to combat spam and abuse, and as such it is in the interest of LinkedIn to get this to more brands over time.
So again, they come there, but it’s a big company for the app.
#LinkedIn #expanding #access #page #delivery #company