LaLiga stars will be responsible for half of Europe’s best-selling football shirts by 2025, demonstrating the global reach of Spain’s top flight.
The Premier League, often hailed as the most popular football division in the world, has just one representative in the top 10.
LaLiga stars dominate the list of Europe’s best-selling football shirts
According to Score 90 (via MARCA), five of the ten best-selling football shirts in 2025 will be owned by LaLiga stars. The two biggest clubs in the division, Real Madrid and Barcelona, have shared the honours, with Atletico Madrid missing out.
The two most popular players of the 21st century, Lionel Messi and Cristiano Ronaldo, also made it despite not playing in Europe.
Best-selling sweaters in 2025
In 10th place we have Real Madrid star Rodrygo. The Brazilian winger, who has struggled to secure minutes under Xabi Alonso this season, has sold 798,000 jerseys by 2025.
His compatriot Vinicius Junior is the next LaLiga player on the list. Real Madrid’s number 7 will have sold 992,000 shirts by 2025 and is now the most popular Brazilian player in Europe.
Kylian Mbappé has enjoyed a fantastic 2025. Mbappé is closing in on Ronaldo’s record, has won his lawsuit against Paris Saint-Germain and has the most jersey sales of any Real Madrid player.
Lamine Yamal in 2025
⚽️ 23 goals
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— Sholy Nation Sports (@Sholynationsp) December 17, 2025
The French captain will have sold 1.02 million shirts in 2025, the majority of which came after his move to Luka Modric’s number 10.
Surprisingly, Robert Lewandowski has beaten all three Real Madrid stars in shirt sales in 2025. The Barcelona forward has sold 1.11 million jerseys by 2025 – the third highest number in all of Europe.
Finally, we have 18-year-old Lamine Yamal, who has left some of the most sought-after players in the dust. The Barcelona star will have sold 1.32 million jerseys by 2025, narrowly beating his godfather Lionel Messi for the top spot.
Messi sold 1.28 million jerseys in 2025. Meanwhile, his arch-rival Cristiano Ronaldo could not join the club of 1 million. The Al-Nassr star sold 925,000 shirts.
Frenandes sold the most jerseys in the Premier League
Manchester United star Bruno Fernandes is the only Premier League player to make the list of best-selling jerseys in 2025. The Portuguese playmaker sold 878,000 shirts and claimed eighth place.
| Rank | Name | Club | Sweaters Sold (2025) |
|---|---|---|---|
| 1 | Lamine Yamal | Barcelona | 1,320,000 |
| 2 | Lionel Messi | InterMiami | 1,280,000 |
| 3 | Robert Lewandowski | Barcelona | 1,110,000 |
| 4 | Kylian Mbappe | Real Madrid | 1,020,000 |
| 5 | Vinicius Junior | Real Madrid | 992,000 |
| 6 | Giorgian de Arrascaeta | Flemish | 975,000 |
| 7 | Christiano Ronaldo | Al-Nassr | 925,000 |
| 8 | Bruno Fernandes | Manchester United | 878,000 |
| 9 | Harry Kane | Bayern Munich | 867,000 |
| 10 | Rodrygo | Real Madrid | 798,000 |
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