The company said the platform provides agents with smarter lead generation capabilities, including integrations with Facebook, Instagram, room And Boyenhanced marketing and content workflows through integrations with Kanva, Rejig.ai and Lone Wolf’s CloudCMA and business process automations powered by integrations with Remy AI, Google Gemini And BrokerBot.
Czarnecki said the platform is “heavily centered” around the idea of more integrations due to the constant evolution of technology and the varying needs of agents.
“We want to give them all the flexibility they need to achieve their goals and ultimately we feel this is a huge step forward for them to be able to choose what works best, while still retaining the power of the Command platform,” he said.
So far, the platform has more than 75 discrete integrations with other proptech and productivity tools, but executives hope this will be expanded in the future.
“We really wanted to take this to the next level. We’re about making sure we can meet agents, teams, market centers and our franchisees the way they want to do business,” Chris Cox, the company’s Chief Technology Officer, told HousingWire. “That means getting a set of world-class core technologies like Command, but being able to build their business around both Command and other third-party tools. So our real goal here is to make Command the most integrable open platform in the industry to provide flexibility to agents, teams, market centers and franchisees.”
Czarnecki said he believes the revamped platform will help differentiate Keller Williams from other brokerage firms, improving agent retention and attracting new agents.
“We will be very responsive to agent demand and as the use of these third-party partnerships and integrations increases, these are signs for us to continue to work with these folks and deepen integration,” Czarnecki said.
As the company looks ahead, executives are confident that the revamped Command will help the company and its agents and franchisees succeed.
“We’re really focused on making sure that we have a good foundation in place, but that we surround it with technologies that are most relevant to the way agents and market centers want to do business,” Cox said.
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