If you want to know if a starting car company will succeed, the best place to watch is the vehicles that it is planning to sell in the future. Yes, exotic supercar brands can come around with one beautiful machine and some variations, but the right car companies need portfolios. That is why it is for the time being that it is discouraging that Ineos, who made his name on a reboot of the Old-school Land Rover defender, has delayed the rollout of his Fusilier SUV.
We reported on the Fusilier when Ineos announced the beginning of 2024, when the car world was a completely different, largely rate -free rich. At that time, billionary owner Jim Ratcliffe Die launched the brand after Jaguar Land Rover debuted a new defender and refused to sell the rights to continue to make it respected but rather rough older model that the Fusilier-Up would include an EV and a reach-extending hybrid option. However, an arrival in the middle of 2027 was again calibrated for 2028 According to Automotive News.
Speed bumps for a success story
You could see from the comments of Ratcliffe in 2024 that he was not psyched terribly because he had to become electric after the successful introduction of the grenadier in 2022. “We must have this offer, whether we like it or not,” he said at the time. Most other car manufacturers then leaned in EVs, or otherwise complained that they had no EV program. Ineos, on the other hand, EVs really didn’t need EVs, because it just tried to sell a Throwback SUV to customers who still adorn the thorough last-century virtues of internal combustion. This was a business model built on gasoline. The next vehicle of Ineos went through that atmosphere: the Quartermaster is a pick -up truck that is entitled to the American market.
Ineos has adjusted the plan of the Fusilier. Now the company says that the version of the Gas hybrid precedes the EV-Range version. Given the way the EV market goes in the US, the EV guards can be expanded. I would not even be particularly surprised if the electrified fusilier disappears completely; With EV stimuli and emission pants that are destroyed from existence, the need to sell something different than on gas-driven vehicles in the US falls. For Ineos this is actually fairly good news because the company has to do differently with a tariff situation that it didn’t have when it grew the Grenadier Business. (Quartermaster would face the old rate of the chicken tax, but even with that obstacle, Ineos thought that it was the right product for the US like the brand wanted to grow.)
Quickly go on Fusilier
The chaos that the car industry has seized in the aftermath of the rates of Trump and the passage of the large, beautiful account has Ineos a unique opportunity. Until now, the company has proven that customers want what it sells. The growth in the US has been strong and Ineos wants to increase it by 50 percent, As it has been reported on a large scale. The EV market became considerably more challenging in 2025, but the competition has also been picked up. Ratcliffe’s grumble about marketing vehicles that are required But not demanded Maybe it was ahead. Ineos can be one of the few (perhaps the only) car startup that really benefits from policy shifts in the US
The recommended way of acting would be to quickly move on Fusilier, dump the difficult powertrain configuration and to mimic the set -up for Grenadier and Quartermaster, both of which involve their BMW engines. There are still many gas stations in the US! Off-roadners are also a conservative site, hence the early support for Grenadier as a defender Redux.
Ineos can also lean in this story and advertise for their practical dedication to burning, while competitors have difficulty finding electrification, including ways they can convince buyers to choose hybrids. The RUG-De-Tukomst approach has so far worked pretty well for Ineos. For most car manufacturers, major changes in the car industry, caused by rates and deregulation, have thrown a key in the works. But for Ineos that key can be a gift.
#sees #Ineos #Fusilier #version #Jalopnik