Newly minted UFC welterweight kingpin Islam Makhachev believes the UFC isn’t promoting fights as much as the promotion once did. Makhachev says UFC CEO Dana White has a lot on his plate and is now active in many other ventures. Ultimately, though, the promotion has the power to make every fight loud enough if they want to.
Makhachev also added that while the UFC used to focus heavily on advertising the fights and its athletes, it now seems to have “lost interest.” In one recent interview with Udar Kanal he said:
“I think they started working less on this in the UFC [promoting fights]. Back in the day with the UFC, they made everyone a star. They did it themselves, promoted fighters and paid a lot of attention to it. But now the UFC itself has somehow lost interest. Dana is also a big guy. Other things, he’s involved in a lot of other things too, you know. And if the UFC wants, they can make every fight loud. They probably have to want it.”
The P4P king then added:
“Dana needs, I don’t know, to get back to his roots – how he started, how he created all this. Well, you know, a man loses motivation too. So much time, he’s been at the top. And I know he’s slowly finding people to replace him.” [h/t: Home of Fight on X]
Check out Islam Makhachev’s comments about Dana White and the UFC below:
Dana White has no plans to retire anytime soon
Earlier this month, Dana White spoke about the idea of retirement and how it doesn’t appeal to him at all. The UFC head honcho became president of the organization in 2001 and has led the UFC for more than two decades.
White, who is now 56 years old, still has no plans to retire and just wants to see the company expand. In an interview with Luke Elsman he stated:
“What the heck am I going to do when I retire? When I was younger, older people used to say, ‘When I retire, I’ll drink Mai Tais on the beach,’ etc. I go on great vacations – after ten days I’m tired of drinking, I’m tired of all this stuff, and I’m ready to get back to work… I’m always thinking about how I can make the company bigger and bigger every day.”
Check out Dana White’s comments below:
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