Apple organizes its new hardware event on 9 September at 10 am PT. The company is expected to release iPhone 17 -Line -Up, together with updates for the Apple Watch and AirPods.
As always, there are many rumors, including larger screens and improved cameras for the iPhone 17 models and the introduction of an ultra-thin iPhone air that could replace the Plus model. More generally, Bloomberg’s Mark Gurman reports that this will be The first of three planned years From large iPhone re -design, with a foldable iPhone in 2026.
iPhone 17, 17 Pro and 17 Pro Max
The iPhone 17 is expected to get an important make -over to adjust more closely to the Pro models. It could have a little bigger 6.3-inch screenwhat an increase of 0.2 inches compared to the iPhone 16, as well as a 120HZ DisplayA substantial upgrade of the current 60Hz. It is also rumored that it has a 24-megapixel camera on the front.
It can come in new colors: purple and green.
The upgrades of the pro are noticeable on the back of the phone, rumors suggest. Conceptual display Show that the three rear cameras can be arranged in a rectangular beam that extends from one edge of the device to the other. The flash, light sensor and microphone would be placed far to the right. Where the Magsafe Charger is, the Apple logo would be centered for aesthetic reasons.
In particular, the iPhone 17 Pro materials can switch, which means that the titanium tire may be replaced by aluminum around the screen. This can help Apple to lower the costs and give a lighter feeling.
The iPhone 17 Pro Max is also expected to see fewer upgrades, with the most important change as a slightly thicker body, probably a larger battery – which would be a huge victory.
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According to Leaker Instant DigitalIt is predicted that the iPhone 17 is priced around $ 800, and the Pro Max is expected to have a price tag of around $ 1,250. New colors for the Pro models are possible Dark blue and copper.
The Pro model is expected to be priced around $ 1,100. How but one Recently Lek Indicates that there will be fewer storage options compared to the 16 Pro. Users can lose the option of 128 GB and only have three choices: 256 GB, 512 GB or 1 TB, further than the typical four options.
Although the primary focus will be on the iPhones themselves, Apple can announce new phone cases as a bonus. Three weeks before the event, a leak showed “techwoven” iPhone Pro 17 covers, with a woven material of higher quality compared to the terminated “Finewoven” line of Dust cases Apple released in 2023. The Lek also shows that the cases can come with a crossbody band.
iPhone Air
The most discussed rumor is that Apple may introduce its slimest phone ever, the iPhone Air, which can replace the iPhone Plus.
This rumor device has a profile thickness of 5.5 mm, making it approximately 0.08 inch thinner than the current iPhones. It will also have a 6.6-inch screen.
This step seems to be Apple’s reaction to the trend of slimmer smartphones, in the footsteps of other companies such as Samsung and Huawei. The iPhone air can possibly surpass the Samsung Galaxy S25 edge, which measures 5.8 mm thick. Moreover, it can clear the road for the long gerumist folding phone from Apple, predicted that it will be launched in September 2026.
Although the thin design is stylish, it would come with some compromises. Based on the reproduction We have seen that the air is expected to have only one reversing camera lens, in contrast to the plus point that there has two. There are also rumor That there might not be enough space for a speaker at the bottom, which means that the only audio source could be the front ear at the top.
The life of the device is uncertain, but Some believe It can be worse than that of earlier models because of the thin design. To compensate, reports suggest that an optional battery case can be sold separately.
Reports suggest that the device will be priced at $ 950 and will be available in black, silver and light gold. A newer prediction of however Jpmorgan suggests that the iPhone air costs around $ 899 to compensate for the absence of a second camera.
Apple Watch Series 11, Ultra 3 and SE 3

After a two -year waiting period, there are several rumors around the Apple Watch Ultra 3, which suggests that it will undergo considerable changes. These can include faster loading speeds, 5G support and satellite connectivity. Moreover, it is speculated that the watch one greater display.
One of the most exciting potential upgrades for both the Ultra 3 and Series 11 is the absorption of blood pressure monitoring options. This function would inform users if their blood pressure levels are too high or too low. Apple is also considering adding a sleep apnea function. According to Gurman van Bloomberg, the company May have to postpone the release of these functions for further tweaks.
Apple recently announced that a redesigned blood acid disposal is rolling out to some series 8, 10 and ultra watches. This means that we think that the Ultra 3 also has the opportunity, but the company has not mentioned whether it would be available in Watchos 26 in its announcement.
The third generation Apple Watch Sal is not expected to receive major updates, apart from possibly a larger display. According to Gurman, there are reports of a plastic version that is being introduced.
Rumors for the watches are: $ 250 for the Apple Watch SE 3, $ 400 for the series 11 and $ 800 for the Ultra 3.
AirPods Pro 3

After the release of the AirPods Pro 2 in 2022 it is time for an upgrade and Apple might be ready to deliver. Rumor Imagine that the AirPods Pro 3 will have a slimmer design, touch -sensitive controls, smaller earplugs and a slimmer housing. Another rumor claims The clutch button is removed and instead touch the housing itself.
Moreover, the H3 chip is expected to improve the cancellation of active noise and adaptive audio.
This story has been updated with extra rumors.
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