It’s official! The Agency’s Red Paper Wealth and Market Report 2026 is now available in print and online. This is the sixth annual publication of our comprehensive global wealth report, covering everything from changes in consumer behavior to trends in emerging markets. Gain expert insights and perspectives as we dive into the data to better understand where we’re at and where we’re going next.
Inside, we explore the economic forces and affluent lifestyle preferences shaping the highest end of the real estate market. We unravel the impact of the fluctuating US dollar and how the unique values of younger buyers influence their purchasing decisions. We cover the vibrant condo and second home markets and round up the hottest design trends and home features that are most resonating with affluent buyers right now.
“The Red Paper remains a must-read in our sector,” says Mauricio Umansky, CEO and founder of The Agency. “Our agents, customers and key industry publications consult its pages for the most accurate, in-depth and forward-looking analysis. In this issue, our global leadership outlines some of their expectations for what lies ahead in 2026.”
“The Red Paper embodies The Agency’s commitment to innovation and excellence and is a signature expression of the depth of our real estate expertise,” said Rainy Hake Austin, president of The Agency. “Our annual global prosperity and market report distills the latest trends, economic drivers and data into a clear vision for where the industry is going, providing actionable insights. Agents and clients alike can use the Red Paper 2026 as a vital resource to guide their decisions in the year ahead.”
You can find print copies of The Red Paper at any of The Agency’s US offices or experience The Red Paper’s sleek new digital format at TheAgencyRedPaper.com.
Featured in The Red Paper 2026
Global markets continue to move
Adaptability and local context are key to understanding the nuances of market dynamics. In our top story, we dive deep into several markets that The Agency serves, including Canada, Mexico, Costa Rica, Spain and the Netherlands.
Fluctuations in the US dollar and their impact
Real estate opportunities are emerging for local residents as Americans temporarily retreat from second-home destinations.
Where we’re going next
Bold predictions from The Agency’s top agents and leaders.
The luxury rental revolution
Lifestyle considerations and economic forces are shifting the upper tiers of the rental market.
Concessions are back and becoming more creative
From mortgage foreclosures to insurance credits, agents find inventive ways to close the deal.
Where apartments are popular, and not
Amid ebbs and flows in the markets, demand for small boutique projects remains strong.
Do you want to know what is trending? Ask the locals
Homebuyers know what they want, and developers are listening.
Second home markets continue to boom
Find out which lifestyle upgrades wealthy buyers most want when choosing a part-time home.
The way forward: facing a new climate reality
Discover how luxury buyers are embracing resilience and adapting to global warming.
7 top design trends for 2026
See how the appeal of individuality, craftsmanship and purpose shapes the way we live.
The increasing purchasing power of the next generation
Find out why these buyers are quickly emerging as a dominant force in luxury real estate.
The rise of the wellness wing
Learn how buyers and builders are doubling down on their pursuit of health and longevity at home.
What’s trending in luxury spending
As a younger generation inherits wealth, consumers crave experiences, personalization and authenticity above all else.
Less flash, more focus: finding Megamansion’s Sweet Spot
Today’s ultra-luxury homes exude strength and heritage, while still offering intimacy and livability.
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