Instagram chooses Milan to launch A new initiative dedicated to online security and Digital good -being: From 12 to 15 June 2025 (from 11:00 to 21:00), The Civic Kiosk in Piazza XXIV Maggio will host The first Instagram -Bloutenkiosk, A temporary flower kiosk that is designed to raise awareness among teenagers, parents and educators about the importance of a conscious use of social media.
The set -up, inspired by the metaphor of care needed to grow flowers, presents an experiential path in which Each bouquet represents one of the most important safety functions offered by the platform. With colors, perfumes and symbols, visitors will be led to discover the solutions that Instagram has developed to make the online presence more serene.
Flowers and digital functions
Within the#IgflowerkioskInstagram presents some of the most important functions that focus on digital well preparation. Visitors can know the new account accounts, designed with automatic protection to limit contacts and inappropriate content, and prefer dialogue with parents. It will be possible deepen tools such as the Security check one two -factor authentication, Designed to strengthen safety safety and time management options, such as such as Daily limit, not disturbing and digital reset.
Special attention will be paid to the position Hidden Words, With which you can filter offensive comments and messages, promotes kindness and respect in online interactions. Each tool is symbolically associated with a flower: Garofani represents securitythe Gerber de Put -beingthe Margherite the friendliness He is tulips the new profiles for teenagers. All visitors receive a personalized bouquet that has these problems remembering.
An obligation that is concrete
The Milanese initiative is part of a broader path that Instagram and Meta have been carrying out for years Promote safer digital environments. So far, more than fifty protection and control tools have been developed accessible to families and children, and the recent launch of the new teenage accounts – already active on Instagram and also arriving on Facebook and Messenger – represents further reinforcement.
“We want our platforms to be safe and positive spaces, where children can express themselves and create important connections”said Laura Bononcini, Public Policic Policy Director South Europe in Meta. “For years we are working on developing technologies that promote digital tickets, and today – with the kioskbloem – we want to remember how important it is to take care of itself online. The online size is an integral part of daily life: only by recognizing this continuity can we guide the new generations to live with awareness”.
To deepen the problems with regard to security and digital well, it is Available online the Center for Meta familiesAn information space that is designed to offer practical tools and support to parents and educators.
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