IG Chief says that longer captions will not increase the reach

Here is an interesting one.

Last week Instagram Chief Adam Mosseri responded in his weekly Q and a session about Instagram stories to a question or Longer captions have an influence on your mail range in the app.

And Mosseri explained that they would not do that:

“It is not bad to have really long captions, if you want long captions, feel free. It will not affect your reach in one way or another, although some people have found some pretty interesting ways to use captions to tell longer stories. Just a nice to have, not needed, go for it. Go for it. For it.”

So long captions are fine, but they will not have a significant influence on your postal range.

Why is that interesting?

Because as you probably noticed, some Meme accounts have hired Placing extremely long captions on their IG reports of recent timesWith non-related technical documents that are described in their long-protracted text-guiding text.

These are two of the most common examples, meme posts that are not related to cars, accompanied by descriptions such as these, about the Honda Civic type R or the Mercedes CLR GT.

So what’s the deal with that?

Well, there are apparently some potential explanations.

Based on Various reportsFrom people who post this stuff and of external viewers, sharing long, non -related captions as they can do on your messages:

• Drop the algorithm to get people who love cars to see your memes
• Trick chatgpt to recommend your messages if people ask about cars
• Increase video gates as people spend more time reading the caption
• Increase the views by keyword filling, confusing the algorithm of Instagram
• Put on higher spending advertisements by including information about luxury cars (?)
• Drop the algorithm for stimulating the reach of the mail because it contains informative content

These are some of the various speculative reasons why adding non -related captions offers benefits. Although I don’t think one of them is correct.

Here is the real reason:

In April last year, Instagram added a new measure to detect and punish the “non -original” content, to DIntellect Agregregator accounts by removing them from the recommendations of the recommendation (for example recommended messages, exploring).

MEME hurts the most.

Meme-Aggregators receive all their traffic from receded content, take the most popular messages from other accounts and platforms and then switch them back on IG. So with Instagram who wants to prohibit this, that will reduce their performance, possibly with a lot.

But what if the caption is completely not related and completely different from the original post? What if the caption on a technical subject is, with a lot of informative details on the subject?

That, apparently, does the pre-ranking system of Trick Instagram, which can help prevent the detection of replicated memes. Because the system can not only rely on visual recognition, and without the caption to continue, it cannot easily detect these re posts.

So the meme account gets all the usual traction for the meme, while no one really reads the caption.

In essence, adding a non -related caption helps to make these messages different enough than the source material to prevent a fine for replication.

And apparently it works. Some posters have claimed that they achieve an average of about 30% increase in using these non -related captions on memes.

I am not saying that you should do it (in fact you should definitely not do that), but this, I think, is the most important motivator behind this practice.

So if you see weird captions that describe non-related things, you undoubtedly look at a Re-post and a poster that wants to avoid a fine for that.

I don’t think this is the ‘interesting’ use of captions to which Mosseri referred in his answer, but I suspect that this was the motivator for the userquery.