I was tired of hypey, low-quality web design content. That’s why I made a good walkthrough. It lasts 2 hours and covers UX, design, copywriting and structure. And made it completely free on YouTube. This is why.

I was tired of hypey, low-quality web design content. That’s why I made a good walkthrough. It lasts 2 hours and covers UX, design, copywriting and structure. And made it completely free on YouTube. This is why.

2 minutes, 31 seconds Read

Hello everyone,

I have been designing websites for years, mainly for small businesses and service clients. One thing I’ve consistently noticed, especially when helping beginners, is how overwhelming web design feels when most tutorials jump straight into flashy images or completely skip why things are structured the way they are.

Over the past two years it seemed like the problem was getting worse.

There is an explosion of web design content claiming that you can build a “professional website” in 10 minutes, 5 minutes or even 30 seconds using AI builders. And while I’m not anti-AI, I do think a lot of this content actively harms beginners because it completely removes context, thinking, and decision-making from the process.

In practice, the things that make a site actually work are still the same basic principles as always:

  • Clear structure and hierarchy
  • Well thought-out spacing and layout
  • Copy that makes sense to real people
  • Understanding why sections exist, not just how to place them

None of that is solved by a one-click builder.

For a bit of context, I’ve been building WordPress sites for almost 10 years now, with a background in web design, UX, copywriting, and marketing. I’ve been thinking about creating good, grounded tutorials for a long time, but between client work and self-doubt, I kept putting them off.

Recently, mostly out of frustration, I finally sat down and recorded a long walkthrough showing how I approach building a clean, usable website from the ground up.

This is not a ‘build a site in 10 minutes’ walkthrough. It’s an in-depth, beginner-friendly look at how I approach web design in practice, including:

  • Page structure and section order
  • Spacing, layout and visual hierarchy
  • Writing simple, clear texts that are meaningful to real visitors
  • Build a site that works well on desktop, tablet and mobile

I also start with a simple wireframe and explain what goes where and why, and then build the site from that foundation, which is the part I think most tutorials completely skip.

I’m learning this using WordPress and Elementor, and I know that alone will raise some eyebrows here. I don’t claim that Elementor is “pure” web design, and I am well aware of its limitations. But I do think it’s a practical starting point for beginners, and it’s still something I use for many real customer builds if it’s the right fit.

However, it is not so much about the tool, but about the idea behind structure, hierarchy and layout.

I’m curious how others here approach this shift.

Do you see beginners coming in with unrealistic expectations because of the hype surrounding AI builders?

And if you teach or mentor at all, how do you counter that without overwhelming people?

If anyone is interested, I’d be happy to share the name of the walkthrough I created, but mainly I wanted to be open about why I created it and spark some real discussion.

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