“I am now completely Desi – no more foreign luxury! Proud to use Indian products. As I said before, my next favorite car Mahindra,” he wrote in the post.
– mrmotilaloswal (@mrmotilaloswal)
This follows a similar announcement earlier last year, when Oswal said he has a Tata Safari Dark Edition, a locally manufactured SUV, who marks what he called a “philosophical shift” in his lifestyle. At that time he had stated that he would no longer spend on cars, watches or other luxury goods in foreign fire.
From Safari to Mahindra
Oswal’s decision to switch to Indian vehicles such as Tata and Mahindra is not just about buying cars it is a broader reflection of his evolving mindset. He is pronounced about embracing simplicity and consciously choosing Indian brands above imported luxury products. The idea, he noticed, is not only patriotism, but also usability – supporting the local production production while on his way to a minimalist lifestyle.
His tweets have fueled a series of responses online. Although many applauded the move and his dedication to Indian brands and praised the “vocal for local” campaign from the government, others wondered if high-end models such as Tata Safari and Mahindra SUVs mete from RS 25-30 Lakh-a minimalist approach.
Vocal for local and aatmanirbhar bharat
The approval of Oswal fits well with the urge of Prime Minister Narendra Modi for “Vocal for Local” and the wider Aatmanirbhar Bharat Vision. If someone from the financial world with a considerable public supporters, his preference for India-made products has weight. Car companies have also taken note. Earlier last year, Tata Motors responded warmly when Oswal shared his Tata safari experience and called it a voice of trust in Indian Engineering and Design. Mahindra still has to respond publicly to the newest tweet, but the mention adds a spring to the cap for the company, which has steadily expanded its footprint in the Premium SUV room.
Why it matters
At a time when Indian car manufacturers try to break into segments that are historically dominated by global players, notes of influential voices such as Oswal shift public perception. They also underline the fact that Indian consumers – especially those with purchasing power – are increasingly willing to bet on local brands that deliver both quality and status.
In the case of Oswal it is not only a lifestyle choice, it is also a message.
(Disclaimer: recommendations, suggestions, views and opinions of the experts are their own. These do not represent the views of economic times)
#completely #Desi #Motilal #Oswal #buying #Mahindra #car