Customers don’t see your internal departments; they see one brand. Whether they chat with support, view your site, or speak to a salesperson, they expect you to remember their history and respect their time. If that doesn’t happen, it’s not just a technical problem; it feels like a broken promise.
We know the pressure you are under. You likely manage a complex stack where customer data resides in disconnected systems owned by different teams. It’s frustrating to know that the “single view of the customer” is possible while feeling held back by silos or technical debt. You are not alone in this fight, and there is a practical way forward.
Our March 4 MarTech conference session, “Connected Conversations: Building Context-Aware Customer Experiences,” tackles this head-on. This isn’t about adding more tools; it’s about aligning the things you need to create a foundation that works for your team and your customers.
Led by Annette Franz, CEO of CX Journey Inc., our panel of experts includes Gene De Libero, Principal Consultant of Digital Mindshare LLC; Shiv Gupta, Director, Quantum Sight; and Haley Trost, director of product marketing at Braze, will move beyond the buzzwords to discuss the real work of digital transformation.
What are we going to tackle together?
- Bridging the gap: How to give sales, service, and marketing teams the shared context they need to succeed.
- Practical integration: Make CRM and CDP data actionable in real time across your organization.
- Operational coordination: Strategies to dismantle the internal silos that are silently undermining your hard work.
- Reduce friction: Proven methods for turning disconnected touchpoints into useful, connected conversations.
If you’re ready to move from “random” personalization to a strategy that builds real loyalty, join us. Let’s build a foundation that respects your customers’ journey and proves the business value of your engine.
Register for free for the MarTech Conference on March 4.
Energize yourself with free marketing insights.
<em>MarTech is owned by Semrush. We remain committed to providing high-quality reporting on marketing topics. Unless otherwise stated, the content of this page was written by an employee or paid contractor of Semrush Inc.</em>
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<img class="img-fluid rounded-circle avatar-border" src="https://martech.org/wp-content/uploads/2023/11/mike_pastore_square.jpg.webp" alt="Mike Pastore" width="140" height="140"/> </div>
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<p>Mike Pastore is Head of Content & Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech conferences. In nearly three decades in B2B marketing, Mike has worked as an editor, writer and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He went on to work with marketers at some of the best-known brands in B2B technology, creating content for marketing campaigns at both Jupitermedia and QuinStreet. Before joining Third Door Media as editor-in-chief of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.
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