Through Jamoreela Mullen
October 14, 2025
Leveaux said he noticed a recurring pattern among executives at business conferences: They weren’t acquiring the knowledge needed to improve their skills.
Asa Leveaux has faced hardships in his life, but the versatile entrepreneur also recognizes the power of a comeback. He is the founder of House Of Icons and the Industry Icon Program, a twelve-month program that helps executives and entrepreneurs increase their visibility and profits.
According to The Caribbean newsProgram participants have seen a 300 percent return on their investment within 18 months of participating, Leveaux noted.
Leveaux said he noticed a recurring pattern among executives at business conferences: They weren’t acquiring the knowledge needed to improve their skills. This inspired him to create a results-oriented program that did more than just provide advice.
“They paid for access to leaders, but not for access to opinion leaders, but not for resources that build authority,” he said The Caribbean news.
The father of one says he gained some of his business knowledge while serving as a military commander in Afghanistan. His military background helped him develop his understanding of leadership, which he now applies to his program.
After Forbes with Leaux his company started in 2020. Despite high demand, the entrepreneur limits its program to 25 customers per year to ensure a high-quality experience. The boutique-style programs give entrepreneurs access to ghostwriters, trademark lawyers and agents.
Leveaux said The Caribbean news that experiencing homelessness taught him tools that helped to develop a successful business model.
“Those nights in the parking lot taught me what it feels like to be unseen. Every executive we help sleeps in their own version of that parking lot: brilliant but underappreciated,” says Leveaux.
The ‘Icon Architect’ said his entrepreneurial spirit started early. At the age of 9, Leveaux was selling candy in church. At the age of 14, he started a lawn care service that brought in about $100 a day.
“Going door to door gave me first-hand experience of closing a deal, overcoming objections, and pitching in a concise manner,” Leveaux told Canvas Rebel in 2022.
Visit the Leveaux website to learn more about the Icon program.
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