HoABL allots 1,419 homes in Naigaon through India’s first fully online housing model

The House of Abhinandan Lodha (HoABL) completed an allocation of 1,419 homes for its Growth Housing project in Naigaon, West Mumbai. The company has received payments for 80 percent of the allocated apartments according to the planned schedule.

The allocation took place completely online, without sales staff, trial homes or site visits. Buyers completed the process through a three-stage digital system that included registration, KYC documentation and allocation. Digital allocation letters were sent immediately and communicated via email, SMS, WhatsApp and customer portals.

The homes consisted of 51 percent one-bedroom and 49 percent two-bedroom units. HoABL has arranged advanced processing facilities with major lenders including SBI, HDFC Bank, Axis Bank, Bajaj Housing Finance, ICICI Home Finance, IIFL Housing Finance and Tata Capital Housing Finance.

Chairman Abhinandan Lodha stated that the company aims to deliver the project ahead of schedule and establish this online model as a benchmark for future developments. Customers who are not assigned homes will receive refunds and early access to upcoming launches.

The project is a joint development with Mittal Builders. HoABL plans to launch the second phase in early February 2026.

Founded in 2020, HoABL became India’s largest land buyer by 2025 with a market share of 16 percent. The company has sold 13 million square feet of developed land and has 34 million square feet under development in multiple Indian cities.

Published on January 1, 2026