Unless you own a classic car in near-original condition, an antique car or a collectible, it will depreciate in value as it ages. This is due to the wear and tear that inevitably occurs as time passes. However, it is common knowledge that cars like the iconic Jeep Wrangler are more resistant to depreciation. But the market changes from time to time, and at the time of writing the Wrangler shows a depreciation rate of about 29% over five years. This is evident from an estimate of AutoEdgewhich lists a retail price of $34,340 when new, which means a trade-in value of $24,289 for the five-year-old Wrangler. But you should keep in mind that depreciation calculators aren’t perfectly precise, especially when variables like condition, mileage, and market trends come into play.
That’s why we also looked at what KBB Wrangler upholstery projects. If you were to buy a 2020 Wrangler Recon Sport Utility 2D new (for $45,740), the site estimates you would have a trade-in value of $31,290, and a trade-in value of $29,534 in November 2025. That puts the five-year depreciation rate at about 32%. But this is all purely hypothetical. How much your 2020 Jeep Wrangler depreciates depends on your specific trim level, its features, condition, mileage, maintenance history, accident history, market conditions and how popular the model is. If you’re curious about the current value of your vehicle, you can check the listings online to see how many Wranglers in similar condition and mileage to yours are for sale.
Depreciation of Jeep Wrangler compared to other mid-size SUVs
Considering CarEdge’s data, the Wrangler does very well overall. But the residual values of several other popular two-row midsize SUVs held up just as well. The 2021 Ford Bronco, for example, has depreciated 31% after four years of driving, leaving owners with a resale value of $32,518, compared to $46,971 when new, per year. AutoEdge. In the meantime, KBB Data shows that the 2021 Ford Bronco has depreciated 38% over the last three years.
The Japanese models seem to do a better job of retaining their value after five years. The 2020 Toyota 4Runner in particular does very well in this regard, retaining 75% of its value over five years. AutoEdge. The 2020 Toyota Land Cruiser is even more impressive, with a AutoEdge-estimated five-year depreciation of 18%, which translates into a retained value of approximately 82%. It is also estimated that it has depreciated only 24% in the last three years.
The 2020 Honda Passport’s five-year depreciation is quite steep, but still respectable at 45% (AutoEdge). Meanwhile, the depreciation rate in the past three years is 29% KBB. The good performance of these models is not surprising, as Japanese car manufacturers have a reputation for making reliable cars that often appeal to the buying public with their reliability and simplicity.
The Jeep Wrangler 4xe Hybrid loses value faster than the non-hybrid Wrangler
The Jeep Wrangler has been available in a plug-in hybrid 4xe version since 2021. But in this form it doesn’t hold its value as well as traditional petrol models. KBB Data shows the 2021 Jeep Wrangler Unlimited 4xe has lost 46% of its value over the past three years, leaving its resale value at $25,032 and trade-in value at $21,426. This depreciation rate is approximately 1.5 times faster than the average for the gasoline Wrangler Unlimited.
If you own a 2023 Jeep Wrangler 4xe, data shows it may have depreciated by 38% over the past two years. KBB describes as a ‘higher loss of value’. Still, Americans love the plug-in hybrid Wrangler 4xe — it’s been the best-selling plug-in hybrid car in the United States for some time, with more than 43,000 cars sold in 2022, more than 67,000 in 2023 and another 55,554 in 2024.
It’s not hard to see the appeal of the Wrangler 4xe, but there are also concerns that the high-voltage battery supplied by Samsung SDI would short-circuit and possibly start a fire. This led to more than 154,000 Wrangler 4xe models being recalled in the US. Between this history of battery problems and the heavy discounts intended to boost sales of new Wrangler 4xes, it makes sense that the depreciation rate is relatively high.
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