Hash Global Report on MEET48: From an Idol Making Factory to an AIUGC and Web3 Entertainment Platform

[PRESS RELEASE – HongKong, HongKong, November 8th, 2025]

According to Hash Global, the rapid rise and subsequent decline of GameFi and X-to-Earn in 2021 led to the perception that “entertainment doesn’t need Web3.” The research notes that these early results stemmed from superficial content, unsustainable financial incentives, and a lack of real user engagement. The core value that Web3 could bring to the entertainment sector – transparent value distribution, community-driven participation and asset-based incentive alignment – ​​has never been meaningfully explored.

Hash Global remains convinced that entertainment is the most natural entry point for mass adoption of Web3. Entertainment inherently brings high traffic, strong communities, and proven monetization models. When Web3 is integrated with real content and real user behavior, financial mechanisms transform from speculative instruments into fundamental economic infrastructure. This is the basis of what Hash Global defines as ‘Web3 Entertainment’. Over the past year, projects like MEET48 have begun implementing this paradigm, building sustainable token systems, deepening content-driven engagement, and ensuring ecosystem value flows back into their token economies.

A defining feature of this cycle is the rise of generative AI. Now that tools like Sora2 are lowering the creative barriers to almost zero, content production is definitely shifting towards UGC and AIUGC. Yet Web2 platforms still capture the majority of user-generated value. As AI accelerates user-generated content, the structural contradiction between creation and value capture will become untenable. Web3 provides the missing infrastructure: provenance, ownership and value transfer. Together, AI and Web3 will upgrade UGC from ‘user-generated content’ to a ‘user co-creation economy’, creating a fairer and more open circulation of value.

Within this transformation, MEET48 has emerged as one of the strongest implementers. Coming from the team behind SNH48 and the iconic rhythm game ‘Audition’, MEET48 integrates AI, UGC, virtual idol systems and Web3 economics into a cohesive entertainment platform. The project has already amassed 3.8 million active users, over 500,000 on-chain wallets, over 100 million on-chain interactions, and a consistent Top-1 ranking within BNB Chain’s social category. After the $IDOL TGE in June 2025 for Binance Alpha, PancakeSwap, Bitget, Gate and MEXC, MEET48’s FDV exceeded $164 million in November.

MEET48’s approach is content first. Leveraging a decades-long foundation in idol development, the team integrates AI-based character generation, stage creation and performance tools (AIDOL Producer) with a tokenized content asset framework (Mars Protocol) and an inverse social layer. This combination allows users to participate in the creation and ownership of virtual idols. Two mechanisms define MEET48’s Web3 architecture: Proof of Creativity (PoC), which validates creator value through governance-driven recognition, and Virtual World Assets (VWA), which allows virtual idols and content to exist as tradable, proprietary digital assets. PoC ensures consensus; VWA provides economic form.

Few Web3 entertainment projects have comparable depth of execution. Technologically, MEET48 benefits from large proprietary data sets and a 500-person R&D team that includes virtual humans, music/dance models, AI agents and metaverse technology. Operationally, the team has previously built large-scale entertainment systems, including five SNH48 subsets and a 30 million fan ecosystem. For a cold start, MEET48 brings the SNH48 vote-on-chain, launches a Web3-native virtual idol game (AuditionsGO), and co-produces the world’s first AI Idol competition show with Tencent Video. These create direct routes from the regular public to participation in the chain.

As MEET48 evolves from an application to an infrastructure, the long-term ambition is to build a comprehensive Web3 entertainment ecosystem. MEET Labs is expanding into GamingFi and plans to build an EVM-compatible PoC Layer2 within the BSC ecosystem. This sidechain will integrate users, assets, applications, and creative economies into a unified environment, enabling scalable entertainment assets, traffic routing across multiple industries, and a globally unified user system. Just as Binance built the BNB Chain as the financial backbone of Web3, MEET48 aims to build the foundational infrastructure for on-chain entertainment – ​​an ‘On-chain Netflix’.

IDOL, the ecosystem token, serves as the primary carrier of platform value. IDOL reflects BNB’s value capture logic, combining strong utility (voting, purchasing, content interactions) with dual combustion mechanisms that reduce supply as ecosystem activity grows. Burning the voting pool and burning transaction fees drive structural deflation, while rising content and user demand drive token velocity. According to Hash Global, IDOL is currently at a stage similar to that of BNB in ​​2019, with significant growth potential yet to be realized.

Ultimately, MEET48 not only builds a product, it also pioneers a category. By combining AI, UGC and Web3 economics with a proven entertainment engine, it redefines the way content is produced, managed and monetized. Just as Netflix transformed the distribution era of entertainment, MEET48 is shaping the era of ownership and co-creation of Web3.

On November 4, 2025, MEET48, Hash Global and multiple partners jointly formed the “Web3 Entertainment Alliance” to promote industry collaboration, shared traffic and cross-ecosystem development. The alliance aims to accelerate mainstream user onboarding, support sustainable token economic design, and drive global adoption of Web3 Entertainment.

Users can refer to Hash Global’s official website for the full research report.

About MEET48

MEET48 is the world’s first AIUGC and fan economy ecosystem community focused on the entertainment industry. It is considered one of the largest Web3 application project teams in the world, with a 500-member engineering and R&D team and regional operations in Singapore, Hong Kong, Taipei, Tokyo, Seoul and Dubai. MEET48 aims to drive large-scale social adoption of Web3 technology (Mass Adoption) through an AIUGC content ecosystem focused on AIGC (Animation, IDOL, Game and Comics) and a graphical, intelligent metaverse social infrastructure aligned with Gen Z entertainment trends.

Website: https://www.meet48.xyz/

Twitter (X): https://x.com/meet_48

Telegram: https://t.me/MEET_48