Composable CDP supplier Growthloop entered the Retail Media Network (RMN) space this week and launched a solution to help retailers organize their data and to scale their media offers.
Retailers offering RMNs are confronted with many of the same challenges as the marketers that support them, including legacy systems that create data silos and require time-consuming temporary solutions. The new product from Growthloop, composite marketing engine for media networks of the trade, helps retailers to use cloud-based data to improve the media options. It makes a direct connection with Enterprise Data clouds, including Bigquery, Snowflake and Databricks, helping and organizing data from First-Party for advertising sales teams.
Retailmedia is a fast -growing sector with high margins. More than 200 Retailmedia -Networks are working now Worldwide according to the total stores. Emarketer predicts that RetailMedia expenditure will reach $ 60 billion this year in the United States and $ 100 billion by 2028.
DIG DEPER: Is it time for retail media networks to think beyond the advertisements?
The composite marketing engine of Growthloop includes AI agents who convert data in the first party into precise target group segments, while retaining security and compliance. These agents recommend brand segments and always support campaign setups.
The self-service onion saves time compared to SQL querys and technical tickets, with adapted attributes such as device IDs and purchasing history. The function of the crowds of the public offers detailed views in device counts, households and more. A Liveramp integration enriched and onboards First-party data to improve the match rates and to expand the range of the advertiser about channels.
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About the author
Mike Pastore spent almost three decades in B2B marketing, as an editor, writer and marketer. He wrote for the first time about marketing in 1998 for Internet.com (later Jupitermedia). He then worked with marketers at some of the best known brands in B2B Tech Creating Content for Marketing Campaigns at both Jupitermedia and Quinstreet. Before he came to Third through Media as the editorial director of the Marchech website, he led the question generation at B2B Media Company TechnologyAdvice.
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